A new study reveals that brand advocacy is worth five times that of an advertising spend, in terms of creating new and loyal brand users for companies. This European Advocacy Study was conducted by Weber Shandwick and Paul Marsden, previously with Enterprise LSE, the commercial arm of the London School of Economics and now a leading researcher in Brand Advocacy and Word of Mouth.
Read more Advocacy, key driver of brand growth

Feature - Five Fast Facts About Advocacy

All about advocacy - Blog

CEO Colin Byrne talks to PRWeek about the new political communications book Alpha Dogs

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Weber Shandwick - creating Advocacy for your brand

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A1GP World Cup of Motorsport re-appoints Weber Shandwick for UK PR role

A1GP World Cup of Motorsport has re-appointed Weber Shandwick as its UK PR partner for the third consecutive year.

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Weber Shandwick Healthcare and dna medical communications appointed by UCB to support new brand

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Weber Shandwick gains Investors In People accreditation

The largest office in the Weber Shandwick network, Weber Shandwick London announces today the agency’s successful certification as an ‘Investor in People’ organisation.

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Oxfam appoints Weber Shandwick for strategic PR role

Oxfam has appointed Weber Shandwick as its strategic PR partner, in a brief that will see the agency help the organisation to reinvigorate its engagement with UK consumers.

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Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

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Inside the French Presidency of the EU – a guide for business

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all what we think »

Byrne Baby Byrne
Reflections on public relations and public affairs from CEO, Colin Byrne

intake
An ongoing take on internal communications by Weber Shandwick's specialist consultancy group, Insidedge

may day may day may day
Brendan May, MD Planet 2050, on the choices facing our planet

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WWW.WEBERSHANDWICK.COM

Marketing presents:
The Brands Assembly
Adding Value, Engaging Customers and Achieving Brand Differentiation in a Crowded, Multi-Channel Market Place
A one-day conference
30 September 2008, The Hurlingham Club, London

Key Sponsor: Weber Shandwick

How do you get your brand message to cut through in a cluttered world where consumers are increasingly turning to independent third parties to short cut their decision making processes?

How do you create an army of advocates for a brand, harness their power, spread your message and keep that positive recommendation alive?

Join us to find out. As a contact of Weber Shandwick you are eligible for a 15% discount off the conference price. Just mention Weber Shandwick (code WSAMS) when booking to receive the discount.

Click here for more information and to book online visit www.thebrandsassembly.com

Click here to learn more about Advocacy or contact Richard Moss at rjmoss@webershandwick.com or on 44 (0)20 7067 0607.

www.webershandwick.co.uk
www.webershandwick.com

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