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The Holmes Report EMEA Digital Consultancy
of the Year 2016

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Blog post #65: Brexit: the poker game begins

16 Jun 2016

Jon McLeod, Chairman of Corporate Financial & Public Affairs, London, Weber Shandwick, and Emma Pointer, Account Director, London, Weber Shandwick, talk us through Day One of Brexit, looking at the facts, reactions and possible outcomes.
Social media influence_EU referendum

Facebook leads the field in social media influence over EU Referendum

08 Jun 2016

Facebook is proving to be the most influential social media platform in the EU Referendum campaign, according to new research by Weber Shandwick and Pure Profile. In a nationally representative poll of over 1000 UK adults, conducted from 27 May to 3 June, 40% of those who had engaged with Facebook said it influenced their views. Most influential were TV and radio debates, with an influence score of 51%, online news at 50%, print news at 46%, TV and radio news at 45% and family and friends at 43%. The poll also found the public leaning 46-40 in favour of Brexit. The generation gap in voting intentions was particularly striking with 57% of 25-34 year olds wanting to remain, whereas 60% of those over 65 want to leave.

Stand-out Success at the 2016 EMEA SABREs

31 May 2016

Weber Shandwick was named EMEA Digital Consultancy of the Year by The Holmes Report at the EMEA SABRE Awards held last week in Berlin. In addition, the Follow Felix campaign developed for Nestlé Purina Petcare by Weber Shandwick Team N in Germany won the Platinum SABRE Award for Best in Show. Clients and teams from Weber Shandwick and Prime were presented with a total of five Gold category honours and two In2 SABRE awards. Looking to the geographic consultancy categories, Weber Shandwick was named Iberian Consultancy of the Year and Prime, Nordic Consultancy of the Year.

Shirin Majid joins Weber Shandwick as Creative Director

23 May 2016

Shirin Majid has joined Weber Shandwick as Creative Director. Based in London, Majid will help oversee the creative output of the UK offices and creatively lead work for key clients across the consumer, corporate, healthcare, technology, and social impact practices. Reporting to James Nester, EMEA & UK Executive Creative Director who joined July 2015, Majid further bolsters the growing creative specialist team and the agency’s digital and social content credentials. For the past two decades, Majid has helped build brands – from global icons to fledgling start-ups – via public relations, digital, social, events and content. One of her most iconic campaigns was the award-winning and influential Smirnoff Nightlife Exchange Project that ran for two years across 50 markets.

Weber Shandwick Named PRWeek Global Agency of the Year for the Second Year in a Row

29 Apr 2016

Weber Shandwick was named Global Agency of the Year at the 2016 PRWeek Global Awards, marking the second year in a row the firm has earned this honour. The award recognises firms that demonstrate great business results, talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Weber Shandwick was also named Large Agency of the Year and overall Agency of the Year at the PRWeek U.S. Awards earlier this year.

Weber Shandwick partners with leading professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.

First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.
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Introducing the Gender Forward Pioneer (GFP) Index

08 Mar 2016

Weber Shandwick has released its Gender Forward Pioneer (GFP) 2016 Index, which measures the percentage of women in senior management positions at Fortune Global 500 companies. The Index is a supplement to Gender Equality in the Executive Ranks: A Paradox - The Journey to 2030, a global study sponsored by Weber Shandwick and KRC Research and conducted by The Economist Intelligence Unit (EIU). According to the GFP Index, only 10.9% of senior executives at the world’s largest 500 companies are women.

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