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Thursday 05 May, 2016

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Blog post #55: Generation K(atniss): the €150bn business opportunity

05 May 2016

While brands and marketers continue their obsession with the ever-growing Millennial generation, they are neglecting a €150bn opportunity to engage an EMEA audience that is unlike any the world has ever seen. You might argue that this is true for any new generation but the unique convergence of technology proliferation and geopolitical instability has led to a unique mindset that requires a unique kind of engagement. That’s the finding of economist and author Noreena Hertz, Weber Shandwick’s new strategic partner, who has coined the term Generation K to describe the world’s teenagers, named after their spiritual leader, Hunger Games hero Katniss Everdeen.
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Weber Shandwick Named PRWeek Global Agency of the Year for the Second Year in a Row

29 Apr 2016

Weber Shandwick was named Global Agency of the Year at the 2016 PRWeek Global Awards, marking the second year in a row the firm has earned this honour. The award recognises firms that demonstrate great business results, talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Weber Shandwick was also named Large Agency of the Year and overall Agency of the Year at the PRWeek U.S. Awards earlier this year.
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Are brands ready to make virtual a reality?

28 Apr 2016

The virtual reality landscape is exploding, from content creators and platform integrators, to headset manufacturers and technology partners. Are brands ready to navigate this complex mix of requirements to tell an immersive story? Patrick Chaupham, EVP, Creative Technology Strategy, Weber Shandwick and Adam Clyne, Head of Digital EMEA, will be taking the stage at this year’s Holmes Report In2 Innovation Summit EMEA May 25th in Berlin to explore storytelling, technology considerations, brand partnerships and the social and digital landscape that drives engagement.
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Weber Shandwick partners with leading professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.
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First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.
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Introducing the Gender Forward Pioneer (GFP) Index

08 Mar 2016

Weber Shandwick has released its Gender Forward Pioneer (GFP) 2016 Index, which measures the percentage of women in senior management positions at Fortune Global 500 companies. The Index is a supplement to Gender Equality in the Executive Ranks: A Paradox - The Journey to 2030, a global study sponsored by Weber Shandwick and KRC Research and conducted by The Economist Intelligence Unit (EIU). According to the GFP Index, only 10.9% of senior executives at the world’s largest 500 companies are women.

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