We’re hiring digital talent: join our award-winning team
This could be your next big move. Join our 800-strong global digital tribe to work on needle-shifting, award-winning digital and social campaigns for clients from NGOs to mobile and automotive leaders (see below for examples of what we’ve been up to recently in London and Stockholm).
The world is changing, fast. The lines between communications, media and technology are blurring. Our heritage in earned media puts us in a brilliant position to orchestrate innovative, engaging and impactful digital and social strategy and creative execution. In fact, we’re the 2016 EMEA Digital Consultancy of the Year, according to The Holmes Report.
We’re in demand, so we’re hiring more digital talent at all levels: account management; social media creative, copywriting, community management and asset production; data, analytics and paid media; and digital strategy. For all vacancies, click here and search for ‘London’ – if you would like to discuss in more detail please contact Melanie Waters on +44 20 7067 0598 or at firstname.lastname@example.org.
If you love digital and social as much as we do, and you fancy working for the most Cannes Lions-winning PR agency in the world, come and talk to us. And if you’d like to explore our digital thought leadership, there’s loads of great content on our EMEA blog.
Illiteracy is the root cause of the world’s biggest problems, including AIDS, FGM, poverty and radicalisation. Pearson convened Project Literacy with over 40 partners, including UNESCO and Microsoft, to change this, and asked us to build political and public awareness and support. The creative idea, developed by our sister agency FCB Inferno, was to give a child’s alphabet a provocative, emotional twist.
In the animated Alphabet of Illiteracy, each letter highlights an issue that could be tackled if literacy was improved: A is for AIDS; B is for bloodshed; C is for child brides. We distilled decades of academic research to back up every claim, and ambassador Lily Cole delivered an impassioned speech at the Houses of Parliament. We reached nearly half a billion people in a month, with 6.63 million video views. The UK International Development Committee chair pledged to hold an inquiry with evidence from Project Literacy and UNESCO invited Pearson to be part of its Global Alliance for Literacy.
The campaign won two Lions at Cannes this year.
Vauxhall asked us to create a social media campaign to showcase the features of the new Corsa and engage young drivers. Social listening told us new drivers were worried about parallel parking, so we put Gerty the boxer dog in the driving seat and showed that the Park Assist feature made the Corsa so easy to park, even a dog could do it.
Using hidden cameras, we filmed Gerty parallel parking the car (or rather, the car parking itself) and onlookers’ amazed reactions. We launched the 58-second film, #ParallelBarking, across social channels, supported with paid. The video smashed KPIs, with reach of more than 3 million people via social alone with an engagement rate of 5.3% (target 2.7%); 1.5 million views of the video (over 100,000 organic views within one hour); and solid media pickup. It was Vauxhall’s most successful social campaign ever.
Bangladesh is one of the countries most susceptible to climate change. In the run-up to the People’s Climate Change March in London, November 2015, and the crucial COP21 talks in Paris, human rights charity ActionAid asked us to give it a voice in the climate change debate. We pushed the boundaries of creativity and innovation by creating the first weather data-activated billboard in London’s Piccadilly Circus: powerful, emotional images of children’s toys damaged by floods disrupted the advertising schedule every time it rained.
Our campaign raised awareness of the devastating impact climate change is having on the lives of children in Bangladesh: the total reach of owned, earned and paid activity around the ad was 343 million, against a target of 400,000, and we prompted the biggest ActionAid presence at a public demonstration for a decade.
The work was recognised at the Creative Circle awards in April.
Could big data be the foundation for the home of tomorrow? Hemnet is Sweden’s most popular property portal, with more than two million visitors each week. The team at Prime Weber Shandwick in Stockholm worked with leading architects to transform 200 million clicks on Hemnet into plans for Sweden’s dream home, based on data such as the ideal size and style.
The House of Clicks sparked a global debate amongst architects, property developers, politicians and game designers. The total reach was 218 million, and the website had more than 460,000 unique visitors from 187 countries. Within weeks, more than 600 people from around the world had expressed interest in buying the house, to a value of $200 million. It resulted in a new market opportunity, one based on Hemnet’s data.
The campaign won four Lions at Cannes this year.