We’re hiring digital talent: join our award-winning team
This could be your next big move. Join our 800-strong global digital tribe to work on needle-shifting, award-winning digital and social campaigns for clients from NGOs to mobile and automotive leaders (see below for examples of what we’ve been up to recently in London and Stockholm).
The world is changing, fast. The lines between communications, media and technology are blurring. Our heritage in earned media puts us in a brilliant position to orchestrate innovative, engaging and impactful digital and social strategy and creative execution. This year we were named Digital Agency of the Year at the PRCA Digital Awards.
We’re in demand, so we’re hiring more digital talent at all levels: account management; social media creative, copywriting, community management and asset production; data, analytics and paid media; and digital strategy. For all vacancies, click here and search for ‘London’ – if you would like to discuss in more detail please contact Nicci Ellis on +44 20 7861 0768 or at email@example.com.
If you love digital and social as much as we do, and you fancy working for the most Cannes Lions-winning PR agency in the world, come and talk to us. And if you’d like to explore our digital thought leadership, there’s loads of great content on our EMEA blog.
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year. ActionAid challenged us to get more people in the UK talking about this uncomfortable subject.
So in the run-up to cutting season, we created a #BrutalCut of our own. Short video messages from a Kenyan girls facing the threat of FGM were unexpectedly cut into content by vloggers, influencers and publishers.
#BrutalCut exploded to become social and news currency, reaching over 150 million and provoking thousands of conversations (over 1,000 on Twitter alone). The campaign helped ActionAid win significant lottery funding to build community safe centres to help protect girls from FGM.
It is the most awarded campaign in the history of Weber Shandwick EMEA, with honours including PR and Glass Lions, eurobest, One Show, DMA, PRWeek Global and ICCO Global.
Illiteracy is the root cause of the world’s biggest problems, including AIDS, FGM, poverty and radicalisation. Pearson convened Project Literacy with over 40 partners, including UNESCO and Microsoft, to change this, and asked us to build political and public awareness and support. The creative idea, developed by our sister agency FCB Inferno, was to give a child’s alphabet a provocative, emotional twist.
In the animated Alphabet of Illiteracy, each letter highlights an issue that could be tackled if literacy was improved: A is for AIDS; B is for bloodshed; C is for child brides. We distilled decades of academic research to back up every claim, and ambassador Lily Cole delivered an impassioned speech at the Houses of Parliament. We reached nearly half a billion people in a month, with 6.63 million video views. The UK International Development Committee chair pledged to hold an inquiry with evidence from Project Literacy and UNESCO invited Pearson to be part of its Global Alliance for Literacy.
The campaign has won a number of awards including two Cannes Lions, an award at eurobest and a PRWeek Global honour.
Vauxhall asked us to create a social media campaign to showcase the features of the new Corsa and engage young drivers. Social listening told us new drivers were worried about parallel parking, so we put Gerty the boxer dog in the driving seat and showed that the Park Assist feature made the Corsa so easy to park, even a dog could do it.
Using hidden cameras, we filmed Gerty parallel parking the car (or rather, the car parking itself) and onlookers’ amazed reactions. We launched the 58-second film, #ParallelBarking, across social channels, supported with paid. The video smashed KPIs, with reach of more than 3 million people via social alone with an engagement rate of 5.3% (target 2.7%); 1.5 million views of the video (over 100,000 organic views within one hour); and solid media pickup.
The work has won five industry awards, including a Silver DMA, a Drum Social Buzz Award and a Diamond EMEA SABRE.
When HSBC in the UK introduced gender neutral titles as options for its customers, it was a small but significant policy change for the LGBT+ community.
To announce the move, we worked with trans employee Stuart to tell his story in an inspirational piece of video content for traditional and social media. The content reached 1.2 million on social and there were over 60 pieces of launch coverage across broadcast and print; 93% of which was positive.
HSBC is now seen as leading the way in providing a better banking experience for the LGBT+ community, and has prompted other banks to follow suit.
Could big data be the foundation for the home of tomorrow? Hemnet is Sweden’s most popular property portal, with more than two million visitors each week. The team at Prime Weber Shandwick in Stockholm worked with leading architects to transform 200 million clicks on Hemnet into plans for Sweden’s dream home, based on data such as the ideal size and style.
The House of Clicks sparked a global debate amongst architects, property developers, politicians and game designers. The total reach was 218 million, and the website had more than 460,000 unique visitors from 187 countries. Within weeks, more than 600 people from around the world had expressed interest in buying the house, to a value of $200 million. It resulted in a new market opportunity, one based on Hemnet’s data.
The campaign has won 11 industry honours including four Cannes Lions and one award at eurobest.