Weber Shandwick, in partnership with KRC Research, released Employees Rising: Seizing the Opportunity in Employee Activism. This survey of 2,300 employees worldwide reveals a rising social movement ignited by the digital and social media era: employee activism. Employee activists are more than just engaged employees. They make their engagement visible, defend their employers from criticism and act as advocates, both online and off. In an era marked by unrest in the workforce, employers have a pressing opportunity to capitalise on their powerful supporters and work on curtailing detractors who have the potential to upend company reputations.
Our research reveals six segments of employees, one of which is a segment of highly engaged employees who have all taken positive actions on behalf of their employers. These “ProActivists” comprise 21% of the workforce. Another 33% has a high potential to be employee activists, while other segments are more critical of their employers and take negative actions.
Employees Rising provides a playbook for activating employees, which includes customised strategies and tactics for mobilising each employee segment.
Click here to view our full report.