No longer can we expect to tell a story to a middle-man and assume it will percolate through to our desired end audience in the right way. We are no longer communicators of other people’s content…we are content creators that tell other people’s stories.
With a diverse range of audiences to talk to and a host of new user-driven channels to contend with, it’s vital our content creators are able to produce content in whatever style and format is relevant to each part of an audience. So working with their communications peers, our TV producers, animators, coders, cameramen and editors combine to understand the audience, the channel and the creative in order to produce engaging and shareable content that helps a campaign fly.
Whether it be film, animation, motion graphics, 3D production, music, voiceovers, apps, games or virals our content creators can produce, build and launch them all.
Our Content team sits within Creation – our full-scale production business – so to learn more, click here
Chief Innovation Officer
+44 (0) 20 7067 0342
+44 (0) 7899 992 148
bpadfield@webershandwick.com