Facebook leads the field in social media influence over EU Referendum

Wednesday 08 June, 2016
Social media influence_EU referendum

Facebook is proving to be the most influential social media platform in the EU Referendum campaign, according to new research by Weber Shandwick and Pure Profile.

In a nationally representative poll of over 1000 UK adults, conducted from 27 May to 3 June, 40% of those who had engaged with Facebook said it influenced their views.

Most influential were TV and radio debates, with an influence score of 51%, online news at 50%, print news at 46%, TV and radio news at 45% and family and friends at 43%.

The poll also found the public leaning 46-40 in favour of Brexit.

The generation gap in voting intentions was particularly striking with 57% of 25-34 year olds wanting to remain, whereas 60% of those over 65 want to leave.

The full findings of the poll can be found here.