Facebook leads the field in social media influence over EU Referendum

Wednesday 08 June, 2016

Facebook is proving to be the most influential social media platform in the EU Referendum campaign, according to new research by Weber Shandwick and Pure Profile.

In a nationally representative poll of over 1000 UK adults, conducted from 27 May to 3 June, 40% of those who had engaged with Facebook said it influenced their views.

Most influential were TV and radio debates, with an influence score of 51%, online news at 50%, print news at 46%, TV and radio news at 45% and family and friends at 43%.

The poll also found the public leaning 46-40 in favour of Brexit.

The generation gap in voting intentions was particularly striking with 57% of 25-34 year olds wanting to remain, whereas 60% of those over 65 want to leave.

The full findings of the poll can be found here.