Leveraging the Gen X Retirement Market in the US: From Overlooked to Opportunity

Friday 05 December, 2014

With the first wave of Gen Xers turning 50 in 2015, this generation is well-positioned to receive retirement planning products, services, and advice from financial services providers. Weber Shandwick released Leveraging the Gen X Retirement Market: From Overlooked to Opportunity, qualitative research that explores how Gen Xers feel about their long-term financial planning and where challenges and opportunities lie. The study provides insight into how financial services companies can best leverage this generation whose members are starting to enter their peak wealth accumulation years.

Leveraging the Gen X Retirement Market finds that Gen Xers are engaged, mindful and sometimes worried about their long-term financial security, especially when it comes to financing healthcare. The research also found that Gen Xers are trying to lead healthy lives today while preparing for the future, but few are accounting for healthcare costs in retirement even though it is a top worry for them.

Leveraging the Gen X Retirement Market: From Overlooked to Opportunity provides eight strategies for financial services providers and communicators on how best to unlock the potential of the Gen X market segment in the US.

Click here to view the full report.