Manchester wins Grocer Magazine Award for Aldi Campaign

Tuesday 20 October, 2015
Aldi Black Friday

We are proud to announce that Weber Shandwick Manchester won Viral Campaign of the Year at this year’s Grocer Marketing, Advertising and PR Awards for the Black Friday campaign created for long-standing client Aldi. Developed in close partnership with the in-house marketing team, the witty, Facebook- and Twitter-based campaign timed around Black Friday 2014 focused on Aldi’s everyday low pricing ethos, with the message that Aldi offers customers low prices every Friday, not just Black Friday.