In an increasingly competitive world, leading businesses and organisations are using thought leadership platforms as the central plank of their corporate communications strategies.
Yet, while the term is freely bandied around, and many millions are doubtless invested in such activities each year, very little time and energy is spent considering how you gauge the effectiveness of these initiatives, either before embarking upon them or after they have been executed.
Weber Shandwick has teamed up with specialist thought leadership consultancy Redstone to host this special breakfast for corporate communications leaders.
With increasing spend comes a pressing need to evaluate effectiveness.
But how? How do you select a topic or partner? How do you differentiate your brand? What to measure?
It may seem challenging for most businesses to make a direct correlation between sales and thought leadership investment – but it does not follow that corporate brand specialists and business development teams should not try to gauge what is working and what is not.
During this session, we will present our ideas around effective measurement and we will invite our guests’ thoughts and experiences from their own organisations.
The event will take place on Wednesday 10 January 2018, 0830-1000 at:
2 Waterhouse Square
Coffee will be served from 0815, with breakfast starting at 0830. The breakfast will end 1000.
This is a focused event, with limited capacity, so early registration with is advised.
To register, please email firstname.lastname@example.org.