MANCHESTER – Iceland, one of the UK’s fastest-growing and best-regarded food retailers, has appointed the leading global PR firm Weber Shandwick to provide support across its consumer marketing and corporate communications activities.
The appointment is effective immediately and follows a competitive pitch process in May. The firm’s Manchester office will service Iceland, which is headquartered on Deeside. The team will be led by Chairman Jon McLeod and Managing Director Heather Blundell.
Nick Canning, Joint Managing Director at Iceland Foods, said: “We’re tremendously proud of the huge progress Iceland has made over the last two years to make us one of the UK’s fastest-growing and best-regarded food retailers. As our 2017 financial results recently showed, we are successfully winning new customers and delighting our established shoppers by developing unique, exciting and great-tasting quality food that they simply cannot buy anywhere else, while continuing to offer outstanding value for money.
“However, we are not complacent and the appointment of an agency of the global renown of Weber Shandwick is a signal that we are looking for a step change in the way in which we articulate our offer. We are already successfully changing perceptions of Iceland both through our “Power of Frozen” marketing campaign and by making major improvements in our stores. We will be working with Weber Shandwick to build on these successes to secure our continued growth.”
Jon McLeod, Chairman of Weber Shandwick Manchester, said: “As an Iceland shopper, I am delighted to be working with Iceland to tell the story of the retailer’s exciting products and phenomenal value. Iceland is a progressive and warm retail brand with a real commitment to its staff, its suppliers and the communities it serves. There are tremendous opportunities for growth within the business to challenge and disrupt the old and new incumbents in the sector, and we look forward to playing our part in that.”