The Public Relations and Communications Association (PRCA) has elected Rachel Friend MPRCA, CEO of UK & Ireland, Weber Shandwick, as its 2020-2022 Chairman, following a vote at yesterday’s AGM.
Commenting on Rachel’s appointment as Chairman, Francis Ingham MPRCA, Director-General, PRCA said: “It’s a sign of the PRCA’s strength and size that someone of Rachel’s global standing will become our Chairman in 2020. In following Jim Donaldson, she will oversee the next phase of the PRCA’s story, as we build on our status as by far the world’s largest and most dynamic PR association.”
Rachel said: “I am pleased to take on the role of Chairman of the PRCA. We are living through a period of unprecedented change; politics, sustainability, diversity, technology. Our industry must continue to evolve at a rapid pace to engage audiences. I’m very much looking forward to working with the PRCA to fuel the change.”
Read more here on the PRCA’s website. Earlier this year, Rachel was also named 2019 eurobest PR Jury President. In addition, she has played a key role in the PR industry as a member of the PRCA Board, on the Advisory Board of Global Women in PR, and as a former juror at the Cannes Lions International Festival of Creativity. Rachel has also been recognised as one of the top consumer PR professionals in the UK.