Social Media Week returns to London this month where Weber Shandwick is poised to host the conference’s flagship digital politics session.
Exploring ‘Why Social Will Decide the Next Election’, Adam Mack, Chief Strategy Officer, EMEA, will convene a distinguished panel of political and digital experts including, Tom Brake, MP for Carshalton and Wallington and Deputy Leader of the House of Commons, Richard Evans, Head of Social Media for Sky News, campaign strategist and pollster James Morris, who is Vice President and Director at Greenberg Quinlan Rosne’s European Office, and Matt Kelly, Digital Director for Local World’s network of 75+ newspaper websites.
Despite the hype, the 2010 General Election didn’t materialise as the ‘first social media election’ as predicted but much has changed over the last five years. Now major brands are wired to include social media at the core of their communications strategies, our panel will probe the extent to which social media and digital communications are embedded into the psyche of political parties.
What politicians can learn from brands will be up for debate alongside wider trends predicted in the 2015 election, such as the role of ‘big data’ in shedding light on voter behaviour and guiding micro-campaigning and in deciding the Scottish referendum.