Keep the customer satisfied
The trick to successful customer relations is to go out and find those with a complaint
The Document
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The Story
Getting a customer complaint wrong can have a devastating effect on a firm's reputation, and take years to recover from. But getting it right, and quickly, not only minimises the damage - it can actually enhance a reputation.
Weber Shandwick's Rachel Friend discusses how the trick to successful customer relations is to go out and find those with a complaint.
