Weber Shandwick today announced the promotion of Rachel Friend to Managing Director of its important London operations. She will continue to report to Colin Byrne, UK & EMEA CEO. London is one of the firm’s top three offices globally.
Rachel joined the firm as MD of its London Consumer Practice in 2010, building its profile, client list and Cannes Lions winning status. She had previously been Head of Consumer PR at Sainsbury’s and a member of its integrated marketing team. Prior to that she led UK Consumer at Hill & Knowlton. A year ago she was promoted to Chair of the Weber Shandwick’s EMEA Consumer practice.
Said Colin Byrne; “Rachel has been a close colleague and a real change agent with our firm for some years. I look forward to working with her in her new role to take Weber Shandwick in London, one of the most important PR markets in the world, to its next stage of evolution, growth and continued success.”