For the second consecutive year, Weber Shandwick has topped the Holmes Report’s annual Global Creative Index. Weber Shandwick has held the index’s top agency honour three times in the last four years.
This annual benchmark of creativity evaluates award entries and winners from more than 25 PR, digital and marketing awards programmes from around the world over a 12-month period. The index formula takes into account the expansion of public relations work across multiple categories at advertising-oriented shows, a methodology that favours agencies designated for idea-creation.
This year, the firm’s ranking is attributed to its range of award-winning work across its global network, including campaigns for GSK, Honeywell, Mattel, Royal Caribbean and McDonald’s. Weber Shandwick’s #toocoolforplastic campaign in partnership with Iceland Foods also ranked fifth in the Global Creative Index for top global campaigns of the year.
Earlier this year, the #toocoolforplastic campaign also earned the Platinum Global SABRE at the Holmes Report’s Global SABRE awards ceremony in Washington D.C.