The respected annual Business Superbrands® list has placed Weber Shandwick among the UK’s strongest business-to-business brands, for the eighth year running.
Superbrand’s independent, research-based ranking identifies Britain’s strongest brands, as voted for by an expert Council and over 2,000 individual business professionals from across the UK. The yearly process, managed by The Centre for Brand Analysis (TCBA), asks both audiences to rate over 1,200 brands, which they assess on the three criteria of quality, reliability and distinction.
Stephen Cheliotis, Chairman of the Business Superbrands Council said: “For Weber Shandwick to achieve Business Superbrand status is really positive, especially considering over one thousand brands were evaluated in the process. Business Superbrand status is affirmation of the goodwill and positive reputation Weber Shandwick enjoys within the UK, among both marketing experts and business professionals alike. Achieving Business Superbrand status places the brand among an elite of companies, whose brand equity is helping to drive their business forward.”
Click here to see Weber Shandwick’s page on the Superbrands® UK website.