Weber Shandwick’s B2B offering, Weber Shandwick Enterprise, represents a new model for the industry, calling on behavioural insight to bring clients much closer to their customers and prospects.
At the heart of our approach is developing a compelling narrative. Many companies have a catchphrase or strapline, but often this is not socialised across the business or understood. We work with clients to craft this narrative pitch putting the audience at the heart of the messaging so that it resonates and most importantly differentiates.
Once the narrative has been built, Weber Shandwick Enterprise acts as a genuine new-business driver for companies wanting to reach and influence B2B audiences. We work directly with clients’ sales teams to craft compelling stories and pitches, brokering new business and networking opportunities. We also work closely with senior executives, enhancing their storytelling, and helping them to boost engagement with both internal and external audiences.
In short, Weber Shandwick Enterprise is about designing a more integral role for PR, right at the heart of the business. We call it commercial communications.