Our beauty team develops strategies to reach the top influencers and create engaging campaigns to capture consumer attention in the cluttered beauty category.
Our experts have experience working with some of the leading beauty companies in the world. We develop strategies to reach the top influencers in the category, including beauty editors and beauty bloggers, align brands with the right haircare, skincare and make-up experts, and create engaging campaigns to capture consumer attention in the cluttered beauty category.
The team’s retail experience ensures brands stand out where consumers are often making purchase decisions – from the supermarket and pharmacy aisles to department store counters. In addition, we know how to reach women as the gatekeeper to the rest of the family, as key purchaser for personal care items for husbands and kids.
Our experience ranges from creating UK-centric campaigns to developing global and regional strategy. Connectivity across countries in both Europe and around the globe allows us to tap into our beauty counterparts in every major market to ensure all ideas and execution can be easily adapted globally.