With minor ailments now accounting for nearly 20% of GP workloads, it is essential to actively engage consumers to overcome their apathy and take responsibility for their self care.
We understand that traditional ways of thinking are no longer as effective in communication. There is a shift from focusing on disease to placing emphasis on wellbeing, encouraging consumers to be partners in the co-production of their good health.
Our team has deep category experience in consumer health, from reclassifications and OTC campaigns, through to disease awareness campaigns. Working with many leading OTC brands, we are well versed in developing communications strategies reinforcing the role of healthcare professionals in preventative health. We know that results count. Our team has delivered two of the biggest OTC launches this year, generating over 200 million editorial media impressions and contributing to double digit sales growth.
As Associate Members of the Proprietary Association of Great Britain (PAGB), our team understands the nuances of navigating the regulatory environment and our focus is on championing responsible consumer healthcare in the UK.