Consumer Marketing

Every brand seeks engagement; it’s now the Holy Grail of the communications industry.

At Weber Shandwick we believe in engagement that leads to consumer action – the ultimate objective. Engagement alone is not enough.

Weber Shandwick’s consumer practice brings together the power of influence, the power of content, the power of real time analytics and the power of global intellectual capital.  From national and regional PR programmes to multi-market co-ordination, our dedicated planners meticulously uncover the most relevant transactional insights, our creative teams magically transform them into ‘Incites’ and our media and digital experts bring them to life across every channel and touch point to reach consumers.

We’re looking for what’s next. Work that’s always new, stories always fresh. Content people can’t resist sharing. We are digital inside. We create ideas born of technology that will resonate across key channels today and those not created yet.

Our integrated campaigns deliver big business impact in sectors such as food and beverage, health and beauty, household products, packaged goods, retail and fashion, travel, automotive and consumer technology and many others, through a full range of services including:

•       New product launches
•       Media relations
•       Brand revitalisation and repositioning
•       Digital and social engagement
•       Consumer education campaigns
•       Celebrity and influencer seeding
•       Content marketing
•       Event and stunt planning
•       Branded entertainment and sponsorship amplification
•       Brand partnerships
•       Retailer support
•       Cause marketing
•       Issues management.