Country Branding

The world’s fastest growing markets are ever changing. While our clients in the BRIC nations of Brazil, Russia, India and China continue to attract much of the media’s attention as focuses for inward investment, there are many other countries hot on their heels.

Our inward investment and country campaigns for burgeoning economies around the world are developed over a number of phases.  The initial research and planning works to understand how that country is seen on the global stage, with potential popular prejudices addressed. Our campaigns then set the stage to draw attention to the advantages that country can offer to foreign businesses and governments.

Our services include media relations, international market coordination, opinion leader research, marketing communications, event management, and advocacy-based government relations, all delivered through our unrivalled network of 125 offices spread across five continents.