Research

Better research data helps you make smarter communications decisions.

We dig deep into the data, uncovering insights and intelligence that can set your organisation, your campaigns and your ideas apart from competitors.

Our Research specialists initially define the target audience using both qualitative and quantitative techniques, including customised primary and secondary research, surveys, one-on-one interviews, and focus groups in conjunction with the most advanced internet-based technologies.

Our Media Intelligence team then performs a media analysis, using measurable criteria to assess the quality and quantity of media coverage − which can be compared against competitors or benchmarked and measured over time.

As a full-service agency, we specialise in the research activities essential for effective communications, including:

  • Target audience identification
  • Impact and ROI measurement
  • Proactive reputation management
  • Content development
  • Market and audience evaluation
  • Segmentation analysis
  • News-generating research
  • Crisis response
  • Marketing materials assessment.

Our global network of research professionals, with backgrounds in political campaigns, consumer marketing, journalism and academia, are known for the capacity to execute quickly, accurately and reliably.