Sports Industry Affairs

Weber Shandwick has over 20 years’ experience of helping major sport organisations and brands drive engagement and protect reputations.

London is a hub for Weber Shandwick’s work in sport. We provide a gateway to our global network of Weber Shandwick offices, as well as the networks of our IPG sister agencies Jack Morton and Octagon.  We combine our knowledge of the economic and political factors shaping the global sporting agenda with the creative thinking required to deliver engaging, impactful communications programmes.

Our campaigns bring sporting brands to life, get people talking, grab headlines and drive digital and social media conversations. In addition, we help our clients navigate the complex sport business landscape, through data-driven insight.

Our experience spans advising institutions, businesses and governments, from sports marketing to reputation management. We have specialist expertise in advising bid and organising committees and major sporting events, including supporting Beijing 2022, Tokyo 2020, Rio 2016, Sochi 2014, Southeast Asian Games, IAAF World Indoor Championships and FIFA World Cups.

We also work with sports properties, owners, brands, sponsors, federations, destinations and sporting talent to tell their stories to governing bodies, investors, political influencers, communities, fans and across traditional,  digital and social media channels.

Whatever your engagement challenge, Weber Shandwick’s team has the expertise and the insight to guide you through this era of transformation in the world of sport.