Strategic Engagement

Many agencies talk about engagement but few actually fully understand what drives it and what it is that causes audiences to engage with brands, businesses, issues and causes.

Composed of high-calibre strategists drawn from across the marketing mix, our Strategic Engagement Unit is dedicated to understanding these drivers and applying them to our clients, their categories and their briefs in a way that pushes the boundaries of communication, creativity and content.

From working with neuroscientists, psychologists and anthropologists to better understand the Science of Engagement, our award-winning brand engagement footprinting tool, to ground-breaking workshops, research techniques and perspectives, we are dedicated to applying the latest, cutting edge thinking to unearth the compelling insights and strategies to build engagement campaigns for an engagement era. We also have a team of data and analytics specialists who work throughout the engagement process to mine the data and measure the effectiveness of campaigns with our ground-breaking analytics and tracking tools.

Visit our Science of Engagement blog to find out more about this tool.