What is it that makes people engage with your brand, businesses, issue or cause?
Weber Shandwick’s Insights team is dedicated to digging deep to understand these drivers and motivators, so we can push the boundaries of communication, creativity and content for our clients.
Your existing data has more potential than you know. When our data and analytics specialists help our clients harness these insights with the latest analytics tools, they understand their audiences – and even the potential of their own business – better than ever.
These sometimes-surprising insights, mined from data, are the gems that enable our strategists and creative teams to build truly engaging communications strategies and campaigns.
New tools such as social listening and its more sophisticated older sister, conversation analysis, allow us to identify correlations and insights beyond anything that’s been possible before.
At the same time, Artificial Intelligence is going to be more transformative for strategic engagement in the next five years than social media has been in the past five. It will continue to improve the quality and volume of insights on which we build campaigns, leading to more measurably effective work.
We’re already using those insights to help our clients go beyond engagement, targeting and awareness, to transform their businesses through new products and services.