Weber Shandwick Manchester

About Us

Engaging always.

There’s no other communications agency in Manchester like Weber Shandwick. We’re the only international PR firm to offer clients in Manchester, the North of England and North Wales a one-stop communications shop, with an unparalleled blend of regional understanding and truly global capability.

Manchester, as the Northern Powerhouse and the home of Media City and the BBC, is a natural fit for our expertise in telling compelling stories that engage your consumer and corporate audiences anywhere in the world. We’re part of the city, we know its media, culture, businesses and institutions inside-out, and we are also part of a network that means we are Manchester’s window to the world.

Our team is made up of the brightest and best talent in PR; we create award-winning integrated work for brands and organisations, from local consumer activations to global digital and social media campaigns.

We are strategic thinkers, we are creatives, we are conversation starters, we are innovators. We are the spirit of Manchester and we are engaging always.

Practices - Consumer Marketing

Consumer

Consumer action: it’s our ultimate objective and is the driving force behind everything we do. Weber Shandwick Manchester’s consumer practice brings together the power of insight, influence, content, real-time analytics and global intellectual capital.

We understand the importance of brand communications, and that effective consumer marketing needs to be considered, relevant and influential. Our award-winning team can give your brand the right exposure, in the right places at the right time.

We create content that’s contagious. From conversation-starting regional programmes to international campaigns, our network means we can deliver big business impact across sectors such as food and drink, health and beauty, household products, packaged goods, retail and fashion, travel, automotive and consumer technology, through a full range of services:

  • Product launches
  • Media relations
  • Brand revitalisation and repositioning
  • Digital and social engagement
  • Consumer education campaigns
  • Celebrity and influencer seeding
  • Content marketing
  • Event and stunt planning
  • Branded entertainment and sponsorship amplification
  • Brand partnerships
  • Retailer support
  • Cause marketing
  • Issues management.

Practices – Corporate Communications

webershandwick_corporate

Corporate reputation is more important than ever, and more vulnerable than ever, in a communications environment defined by real-time information, 24/7 commentary, and unprecedented activism.

Weber Shandwick Manchester’s global network of corporate communications experts help companies tell compelling, integrated stories that engage stakeholders, to build, manage and protect reputations.

Our team will immerse themselves in your business and, depending on your needs, bring together specialists in public affairs, investor relations, employee engagement, digital communications, corporate responsibility, social impact, and crisis management.

Specialisms include:

  • Strategic counsel
  • Public affairs and regulatory communications
  • Enterprise brand strategy and activation
  • Executive positioning
  • Employee engagement and change management
  • Strategic media relations
  • Business-to-business communications
  • Corporate responsibility and sustainability
  • Digital and social communications
  • Crisis and issues management
  • Sustainability reporting
  • Communications training
  • Reputation measurement and research.

Practices – Digital Engagement, Content and Social Media

Digital

Digital engagement is now inextricably linked with effective brand communications. At Weber Shandwick Manchester we understand how to get the best results for your brand.

With more than 500 in-house digital, production and social media practitioners around the globe, our teams seamlessly integrate with our public relations colleagues to deliver progressive, award-winning digital and social campaigns that drive our clients’ businesses forward.

We take a long-term view that focuses on building communities, rewarding advocates and providing informative, entertaining content that keeps people engaged with a brand over time. Our services include:

  • Community management
  • Engaging creative
  • Content marketing and production
  • Paid amplification
  • Monitoring, measurement and analysis
  • Change management.

Practices – Crisis Communications & Issues Management

webershandwick_issues _and_crisis_management

Weber Shandwick Manchester’s crisis and issues experts can provide expert advice and support whenever our clients need it, from the most dramatic disasters to complex litigation. We work in all industries, for all types of client in any part of the world.

To help organisations be as ready as possible for potential issues and crises, we develop crisis plans and run crisis simulation exercises. We use our award-winning social media crisis simulator Firebell to create an authentic, real-time experience of a crisis unfolding on social media, in a secure environment.

Our counsel and the global scope of our crisis management expertise helps companies prepare for and respond to a wide range of crises, including:

  • Local and multi-country product issues, recalls and market exits
  • Major litigation and government investigations, intellectual property, competition, discrimination, fraud and international disputes
  • Environmental, health and safety issues, sourcing and supply chain problems and natural and man-made disasters
  • Financial situations, M&A, bankruptcies and restructurings
  • Executive concerns, management changes, compensation issues, departures and wrongdoing
  • Digital issues, data loss, online campaigns and hacking.