GSMA briefed us to highlight its role in driving the agenda of the worldwide cellular industry and help it stand out globally among all the other organisations involved in Mobile World Congress 2011 in Barcelona.
We worked with GSMA to evaluate all material available during the show, concentrating on three compelling news angles. Consequently, we achieved focused coverage for GSMA that delivered the stand out required.
In total, 97 media interviews were conducted and 329 pieces of coverage achieved – a record for GSMA. Importantly, comprehensive print and broadcast coverage was spread across every Western European market, Australia, China, Japan, Hong Kong, USA and India.