Paul Bainsfair
Director General, IPA
From Soft Power to Hard Power: Reframing the UK Creative Industries
Session synopsis
In January 2025, the UK Government launched the Soft Power Council, with the aim of boosting the UK economy by convening experts from culture, creative industries, sport and geopolitics. At a time of economic uncertainty, do the creative industries - responsible for £126bn UK GVA - hold the key to unlocking growth? What is the true value of the creative industries, and is it time to reframe them from a “soft power” to “hard power”?
Speakers
Helen Bennett
CEO, UK, Weber Shandwick
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