Session synopsis

Today’s C-suite stands at a crossroads. Pressure on leaders to embody their organisations’ societal and environmental commitments has been met by a counter-surge against “corporate activism.”  As political division widens and entrenched views deepen, communication on sustainability and DEI topics has moved from being a business imperative to a potential risk. At a time of global geopolitical upheaval, we ask - what is the true value of purpose for UK business and how should brands and their leaders communicate on societal and environmental topics?