VIRTUAL EVENT | TUESDAY 30 SEPTEMBER, 9:00AM – 9:45am EST / 2:00PM – 2:45PM BST / 3:00PM – 3:45PM CEST / 5:00PM – 5:45PM GST

 

Davos Insider: 2025 Edition

 

The World Economic Forum in Davos remains a pivotal moment for world leaders to convene and address geopolitical, economic, social and technological trends that will shape policy, investments and partnerships for the year ahead. Business leaders face rising stakes at Davos, requiring refreshed strategies to maximise the impact of their presence, strengthen stakeholder and media engagement, and deliver returns amid growing costs of entry and competition for attention.

 

Join us for an exclusive virtual briefing designed for C-suite and communications leaders preparing for Davos. This year’s edition will feature a panel of media leaders with deep Davos experience, across both earned and paid channels, offering behind-the-scenes insights into what we can expect to see on the 2026 agenda and how companies can prepare their media engagement strategies.

 

Weber Advisory experts will share fresh insights on what sets apart senior leaders who achieve standout visibility on social during Davos and other pivotal global moments. We ask: what enables some executives to own the feed – and how can others unlock the same influence?

 

 

 

 

Speakers
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Speakers

Agenda

Welcome

Katherine Docampo, Senior Vice President, Leadership and Impact Communications, Geneva, Weber Shandwick sets the scene (3 mins)

Inside the media lens

Leading journalists share firsthand insights on managing the media and events landscape at Davos. The discussion covers the 2026 Davos agenda, the enduring global relevance of the WEF’s annual meeting, and navigating the evolving balance of earned vs. paid media. We’ll also explore forward-looking strategies to future-proof tentpole events – innovative formats, hybrid engagement, and lessons beyond Davos – followed by an interactive Q&A for participants to engage directly with the speakers. (25 mins)

 

Breaking through on social

Sarita Shah, SVP, Strategic Communications and Elizabeth Gladwin, Head of Analytics and Intelligence, EMEA, Weber Shandwick share fresh insights on what sets apart senior leaders who achieve standout visibility on social during Davos and other pivotal global moments. We ask: what enables some executives to own the feed – and how can others unlock the same influence? (8 mins)

Closing remarks

A summary of key takeaways from Katherine Docampo (3 mins)

About Weber Advisory

Weber Shandwick’s modern, global corporate affairs advisory unit - Weber Advisory - is designed for the realities of today’s high-stakes business environment amid a dynamic cultural context. Weber Advisory offers a comprehensive suite of services and technology built to enable corporate and public affairs executives to create and protect stakeholder value in critical situations, including geopolitical issues, mergers and acquisitions, stakeholder activism, major crises, leadership transitions and business transformations.

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