Earning attention and shaping culture

Our earned-first, in-culture concepts are uniquely crafted to get people to engage with the brands they love and trust.

 

Supported by our creative teams – a diverse group of copywriters and storytellers, designers, producers, digital transformation experts, creative technologists, emerging platform experimenters and all types of makers – we develop and execute brave ideas that shape culture and ultimately deliver impact.

 

And we know the best, most compelling ideas in a complex and crowded environment are ideas that earn attention and that expertly intersect culture. Our Culture Tap team identifies trending opportunities in real-time – connecting our client brands to the cultural moments people care about.