Modern Crisis Advisory: Expert led, AI powered

 

In today’s complex world, where crises move too fast for old, outdated playbooks, Radius empowers leaders and in-house corporate and brand communications teams to act more strategically, proactively and efficiently to manage issues and crises, protecting reputation and preserving your license to operate at machine speed.

What it does:

Radius, powered by Weber I/O, is a proprietary Agentic AI issues and crisis platform. Developed in collaboration with our multinational clients and built on Weber Shandwick’s global issues and crisis knowledge, expertise and experience, Radius guides users through a step-by-step, customised, crisis response to each situation, develops predictive scenarios for how crises could evolve, and enables rapid creation of communications and stakeholder materials in your tone of voice.

Radius provides:

Risk analysis

around issues and stakeholder perceptions, driven by Weber Shandwick proprietary inputs and synthetic personas informed by proprietary Acxiom data.

Advanced scenario planning

based on likely issue evolution, with AI-modeled risk evaluation.

Customised response materials

based on proprietary prompts, case studies and best practices, company documents and Weber Shandwick’s knowledge base around defined issues.

Content editing

and updating in real time, applied across all documents to drive efficiency, consistency and governance.

Real time issue context

though conversation analysis and peer comparables.

How it works:

Radius incorporates your organisations’ existing content, positioning, scenario planning and past responses, combined with Weber Shandwick insights gleaned from those that have faced similar challenges. This is then filtered through your thought leadership, financial reporting and tone of voice to irradicate AI slop and ensure tailored actions and content. This allows companies to see ahead and to create impactful communications when every second counts.

Value:

When coupled with Weber Advisory crisis specialists around the world, the shared platform allows teams to focus energy on strategic decision making and stakeholder engagement while dramatically increasing the quality, speed and volume of content and context development.

 

In addition to the efficiency gains of your team, it also brings consistency of messaging and control of content to everyday issues management across regions, markets and stakeholders.

The complex challenges facing organisations today demand bold, innovative solutions. Radius brings together advanced agentic AI applications to sharpen strategic decision-making and elevate content development - enabling us to help clients safeguard reputation and ensure business continuity when it matters most.

Greg Prager

President, Weber Advisory, EMEA

Our approach to issues and crisis is based in building reputation to protect your licence to operate. But when an issue strikes, the key to effective issues and crisis response has always been the speed of reaction, in today’s world that requires robust, agile crisis communication strategies at machine speed, and Radius meets that requirement.

Barnaby Fry

Head of Crisis & Issues, EMEA

Guiding leaders through crises and complex challenges

Our multi-disciplinary team of issues and crisis communications specialists offers unmatched 24/7 counsel and innovative proprietary AI-driven tools to help clients navigate today’s complex risk landscape with confidence. To set up a meeting with the team and learn more about Radius, click below.

Contact the team