Mark Sellman
Technology correspondent, The Times
Headline Intelligence:
How AI is shaping the modern newsroom
As Artificial Intelligence fundamentally rewrites the rules of content creation, news gathering, and media consumption, brands face a critical turning point.
On Tuesday 2 June, Weber Shandwick hosted an exclusive breakfast briefing and interactive roundtable session exploring the future of media in the AI era. Featuring a distinguished panel of leading journalists, editors and communications experts, we took a deep dive into how AI is transforming the modern newsroom and influencing the stories that capture audience attention.
Beyond the newsroom, the session unpacked actionable strategies for brands to navigate this evolving landscape – discovering how to cut through the noise, ensure authenticity, and build authoritative visibility in an increasingly AI-driven media ecosystem.
Transforming modern communications
Weber Shandwick helps brands navigate today's shifting landscape through its Weber I/O offerings, including Generative Engine Optimisation (GEO), AI-enhanced scenario planning, and media training for the modern news cycle. To speak to a member of the team about how we can help you unlock the full power of tech, data and AI to help deliver solutions where intelligence, innovation and cultural fluency converge, click below - we'd love to hear from you.
