VIRTUAL EVENT | TUESDAY 17 SEPTEMBER, 2:00PM – 2:45PM BST / 3:00PM – 3:45PM CEST / 5:00PM – 5:45PM GST

 

From hesitancy to action: delivering the full power of AI in comms

 

Generative AI has long been heralded as a fundamental game-changer for communications professionals, yet many brands and organisations continue to wrestle with how to use it to enhance and support impactful communications.

 

We explore the reasons for hesitancy in AI adoption and offers practical strategies to overcome this inertia – to unlock the full potential of AI.

Agenda

Welcome

Introduction from Helen Bennett, CEO, UK, Weber Shandwick. (3 mins)

Context

James Robertson, Head of Digital Comms & AI, UK, Weber Shandwick, sets the scene: Where are brands and organisations in their AI journey? What’s holding them back? (5 mins)

Panel discussion

A deep dive into the reasons behind slow adoption of Generative AI, with practical advice for overcoming inertia and cutting through the hype to elevate comms. (25 mins)

Questions

The panel takes questions from the audience. (5 mins)

Close

Summary of key takeaways. (3 mins)