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Priya Lakhani OBE is a distinguished serial entrepreneur and a leading figure in the fields of AI and education, renowned for her dynamic transition from libel barrister to a leading innovator in the technology sector. On TV, Priya is part of the AIDecoded team on the BBCs flagship programme The Context and appears regularly across global media commentating on AI and business. As the Founder CEO of CENTURY Tech, an award-winning company specialising in AI-powered learning tools, Priya has revolutionised the approach to personalised technology in schools, colleges, universities, and workplaces globally.
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Her entrepreneurial spirit first manifested in 2008 when she transitioned from her legal career to establish a successful FMCG business, Masala. This venture not only achieved commercial success but also demonstrated her commitment to social impact, as its charitable foundation significantly contributed to providing meals and vaccinations in India and Africa.
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Priya&#8217;s work has earned her recognition as a World Economic Forum Tech Pioneer and numerous other accolades, including the MIT SOLVE award and National Economic Innovator of the Year by The Spectator. A prominent figure in AI policy, Priya has held several influential roles, including serving on the UK government&#8217;s AI Council, co-founding the Institute for Ethical AI and contributing as a Non-Executive Board Member at the Department for Digital, Culture, Media and Sport. Priya has also formally advised governments on AI regulation policy (including the Vallance Review of AI regulation 2023) and business policy.
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Awarded an OBE for her contributions and an honorary doctorate from Coventry University&#8217;s engineering faculty, Priya is also a respected author, with works such as &#8220;Inadequate: The System Failing our Teachers and Your Children,&#8221; and an upcoming book on artificial intelligence. Her speaking engagements, covering business, entrepreneurship, AI, and innovation, are highly sought after, and she frequently appears as a commentator on global news outlets.
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Priya publishes articles across many renowned publications, is an accomplished keynote speaker on AI, education, innovation culture and finding one&#8217;s purpose. Priya also actively engages in hosting business awards, chairing panels, and leading fireside chats. Her work exemplifies the power of aligning entrepreneurial success with social responsibility and technological advancement.
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Founder CEO,  CENTURY Tech

Priya Lakhani OBE

Jeremy Kahn is an award-winning journalist and the author of Mastering AI: A Survival Guide to Our Superpowered Future. As the AI Editor at Fortune, he spearheads the publication’s reporting on artificial intelligence and other disruptive technologies. In addition to cover stories and features for Fortune magazine, he writes Fortune’s “Eye on AI” newsletter and co-chairs Fortune’s Brainstorm AI conferences.
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Before rejoining Fortune in 2019, he spent eight years at Bloomberg, where he covered tech, including artificial intelligence, as well as finance and economics. His writing has also appeared in The New York Times, Newsweek, The Atlantic, Smithsonian, The Boston Globe, Fast Company, The New Republic, and Slate. He is a former managing editor of The New Republic. 
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From 2007 to 2011 he was based in New Delhi, India, and he has reported from throughout South Asia, as well as the Ivory Coast, Iraq, Venezuela, and most countries in Western Europe. Kahn began his journalism career at Fortune in the late 1990s. He holds degrees from the University of Pennsylvania and the London School of Economics. A native of Cleveland, Ohio, he now lives with his family in Oxford, England.

AI Editor, Fortune Magazine and author of 'Mastering AI: A Survival Guide to Our Superpowered Future'

Jeremy Khan

Beth is an experienced marketing and communications leader. With an agency background, she has extensive experience in creating impactful strategies and delivering award winning integrated campaigns.
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Beth joined Ericsson three years ago as Head of Communications Strategy. At the start of 2024 she was appointed as Global Head of Change and Resource Management, with responsibility for the AI Transformation programme within Ericsson’s Marketing &amp; Corporate Relations team.

Head of Change and Resource Management, Ericsson

Beth Nicol

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<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.5,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}">​
<p data-ccp-props="{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1.5,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:6}">James has translated his innovation-first mindset to now focus exclusively on Applied Generative AI – consulting with major global clients on their AI adoption strategies, integration and transformation. His work with industry giants has centred on maximising impact by embracing generative AI in communications. He has skillfully helped guide these organisations’ comms teams through the broader implications for communications trends and the practical applications of AI technologies for more productive, and impactful, work.
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Head of Digital Communications and AI, UK, Weber Shandwick

James Robertson

Helen is a high-performing, versatile communications practitioner with over 20 years’ experience developing integrated UK and multi-market communications programmes for some of the world’s largest companies. She is passionate about helping brands and organisations navigate complex change and issues, with particular expertise in FMCG, retail, financial services and not-for-profit sectors.
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In her current role as CEO UK, she has operational and strategic responsibility for Weber Shandwick across the UK, helping to drive deeper connection and collaboration across teams in London, Manchester and Scotland.
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In her previous positions as Global Lead, Client Experience and London Managing Director, Helen championed placing integration, analytics and insight-led creativity at the heart of the agency. She has been with the firm for over fifteen years, overseeing numerous award-winning client engagements.

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CEO, UK, Weber Shandwick

Helen Bennett

Speakers 

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Introduction from Helen Bennett, CEO, UK, Weber Shandwick. (3 mins)

Welcome 

James Robertson, Head of Digital Comms &amp; AI, UK, Weber Shandwick, sets the scene: Where are brands and organisations in their AI journey? What&#8217;s holding them back? (5 mins)

Context 

A deep dive into the reasons behind slow adoption of Generative AI, with practical advice for overcoming inertia and cutting through the hype to elevate comms. (25 mins)
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Panel discussion 

The panel takes questions from the audience. (5 mins)

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Summary of key takeaways. (3 mins)

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Insight Out event - AI in comms

We explore the reasons for hesitancy in the adoption of AI in comms and offer practical strategies to overcome this inertia.

Insight Out event - AI in comms - Weber Shandwick

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Generative AI has long been heralded as a fundamental game-changer for communications professionals, yet many brands and organisations continue to wrestle with how to use it to enhance and support impactful communications.

We explore the reasons for hesitancy in AI adoption and offers practical strategies to overcome this inertia – to unlock the full potential of AI.