Graham Reid
SVP, Head of Sustainability, UK, Weber Shandwick
VIRTUAL EVENT | THURSDAY 24 OCTOBER, 2:00PM – 2:45PM BST / 3:00PM – 3:45PM CEST / 5:00PM – 5:45PM GST
Climate Influence at COP and beyond
Every year, COP attracts thousands of attendees looking to present their viewpoints on a wide range of climate issues. With COP29 fast approaching, we ask: who really influences the climate conversation? And how is the influence landscape changing? We’ll explore the role of business, media and social influence in driving climate narratives beyond the Blue Zone, looking at bespoke analytics and hearing from climate experts.
Agenda
Welcome
Introduction from Barnaby Fry, EVP, Corporate Reputation, EMEA, Weber Shandwick. (3 mins)
Context
Weber Shandwick’s Graham Reid, SVP Head of Sustainability, UK and Trushna Chaubal, SVP, Analytics & Applied Data Science, UK, set the scene using bespoke analytics from The Weber Shandwick Collective to showcase the current trends in climate conversation and find out who is driving the narrative. (10 mins)
Panel discussion
A deep dive into who really influences the climate conversation at COP, exploring the role of business, media and social influence in driving climate narratives, with actions to think about. (25 mins)
Questions
We invite questions from the audience. (5 mins)
Close
Summary of key takeaways. (3 mins)