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Jim McCray is one of the country’s leading political, nonprofit and philanthropic fundraisers and strategists most recently serving as a Senior Advisor to the Republican National Committee and the 2024 Trump-Vance presidential campaign where he managed a 60-person national fundraising team. In addition to multiple presidential campaigns, he has worked on more than 35 statewide political campaigns for Republican gubernatorial and Senate candidates.
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As CEO of Highwood Capital &#8211; a national political and business consulting firm &#8211; McCray advises U.S. Senators, Governors, coalitions, corporations and nonprofits, including the Bipartisan Policy Center, the PGA Tour/PGA of America, the Washington Capitals &amp; Wizards, Eisenhower Memorial and Home Builders Institute.
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Earlier in his career, McCray practiced corporate law in Minneapolis, MN at Dorsey &amp; Whitney LLP and in Washington, D.C. at Dow Lohnes &amp; Albertson, PLLC in the areas of Mergers &amp; Acquisitions and Private Equity/Finance. He advised senior corporate executives, management teams and boards of directors on corporate governance, acquisition guidance, and private equity and venture capital financing arrangements.
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Originally from a cattle ranch, McCray obtained his B.A. from Montana State University and served as MSU’s Student Body President. He received his J.D. from Vanderbilt, serving as a Managing Editor to the Vanderbilt Law Review.
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JIM MCCRAY

Senior Advisor to the Republican National Committee and the 2024 Trump-Vance presidential campaign

Jim McCray

Katherine joined Weber Shandwick’s Geneva team in April 2023, after 11 years at the World Economic Forum (WEF), where she was most recently Head of Impact Communications. As a long-time Davos veteran, Katherine was on the Public Engagement leadership team, responsible for the Forum’s media platform and production of original content formats which reach a global audience of up to 30 million. She also served as communications advisor for the Forum’s Centre for Nature and Climate and supported flagship climate initiatives such as the First Movers Coalition, in collaboration with the US State Department.
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In prior roles at WEF, Katherine developed and managed relationships with global corporate partners, with a focus on the real estate, healthcare, energy, manufacturing, and financial services industries.

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KATHERINE DOCAMPO

SVP, Leadership and Impact Communications, Weber Shandwick

Katherine Docampo

Luisa Santos is Deputy Director General at BusinessEurope, responsible for international relations. She is also Chair of the Domestic Advisory Group on the EU that monitors EU-UK Trade and Cooperation Agreement. She was a member of the TTIP Advisory Group and of the Expert Group on EU trade agreements of the European Commission. Her principal experience is in trade and the textiles sector, having acted first as the chief representative for the Portuguese textile industry in Brussels, later as Trade and Industry Manager for Euratex &#8211; the European Apparel and Textile Confederation. She was also the manager responsible for international partnerships – including a joint venture in India – for a leading Portuguese textile company. Her academic background is law and management.

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Luisa Santos, Director, BUSINESSEUROPE

Deputy Director General, BusinessEurope

Luisa Santos

Tom Tarantino is the Global Head of Public Policy for Logitech, representing the company to regulators and lawmakers in every market we are in, including the European Union. Prior to joining Logitech Tom spent nearly 8 years at Twitter where he led their US State Policy Team, Political Action Committee, and their global crisis response program. Prior to joining Twitter Tom was the Chief Policy Officer for Iraq Afghanistan Veterans of America—a national activist nonprofit—running their DC office. Tom also spent 10 years in the United States Army, serving as an enlisted Civil Affairs Specialist and Cavalry officer where he deployed to both Bosnia and Iraq.

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Tom Tarantino

Head of Global Public Policy, Logitech

Biography to be added shortly.
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Geopolitical commentator, journalist and former Managing Director of Public and Social Engagement, WEF   

Adrian Monck

Greg is President of Weber Advisory, EMEA. In this role he has responsibility for steering the development of the firm’s corporate communications offering across the region. ​
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He also serves as one of Weber Shandwick’s global client relationship leaders, with responsibility for ensuring delivery across geographies, practice areas, and specialty areas for some of the firm’s largest clients. ​
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Greg brings a broad range of experience servicing clients from FMCG and luxury goods companies to industrial and pharmaceutical firms in the areas of crisis, corporate and issues communications. In his over 20 years in various agency and in-house communications roles, Greg has gained hands-on experience addressing issues and developing proactive strategies across much of the globe, including Europe, Asia, the Middle East, Africa, and North and Latin America. His areas of expertise include media relations, organisation communications, reputation management, crisis and issues management, litigation communications, business development communications, corporate branding and digital communications.​
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Greg began his career in New York and has lived and worked in Europe for over a decade. He graduated from Rutgers University in New Jersey, US, and holds degrees in both Journalism and Political Science. He is a Swiss and American citizen.
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GREG PRAGER

President, Weber Advisory, EMEA, Weber Shandwick

Greg Prager

Mónica brings more than twenty years’ experience in the development of advocacy strategies and campaigns and is a crisis communications specialist, with core strength in advising on corporate reputation.
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She has worked across a variety of sectors including health, sustainability, energy, food &amp; agriculture, and technology, with a client experience portfolio that includes Bayer CropScience, Cargill, Microsoft, Roche, Sanofi, the Trans-Adriatic Pipeline and the Zero Emissions Platform.
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Before joining Weber Shandwick, Mónica worked for FTI Consulting and Hill &amp; Knowlton. She holds a degree in journalism and cultural communication from the Catholic University of Lisbon. In addition to Portuguese, she is fluent in English, French and Spanish.
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Monica VC_ resized

Managing Director, Brussels, Weber Shandwick

Mónica Vicente Cristina

Speakers 

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Introduction from Greg Prager, President, Weber Advisory, EMEA, Weber Shandwick. (3 mins)

Welcome 

A candid conversation with Republican Strategist and Trump campaign official, Jim McCray, offering behind-the-scenes insight into the administration and valuable context for understanding the motives and mechanics of a second Trump term &#8211; critical for anticipating consequences for business. (10 mins)

Context 

Exploring how organisations are responding, how they can effectively manage reputation, mitigate risk and find opportunities in the ever-changing, uncertain environment of Trump 2.0. Panellist include Luisa Santos, Deputy Director General, BusinessEurope, Tom Tarantino, Head of Global Public Policy, Logitech, Adrian Monck, Geopolitical commentator, journalist and former Managing Director of Public and Social Engagement, WEF and Weber Shandwick&#8217;s Mónica Vicente Cristina, Managing Director, Brussels, moderated by Greg Prager, President, Weber Advisory, EMEA. (20 mins) 
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Panel discussion 

The panel takes questions from the audience. (10 mins)

Questions 

Summary of key takeaways. (2 mins)

Close

Agenda

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About Weber Advisory

Insight Out | Trump 2.0 & Europe: Managing Reputation Amid Geopolitical Uncertainty

Explore the impact of President Trump’s second term in this expert-led session for European communications leaders. Gain insider insight from former Trump advisor Jim McCray and discover strategies to manage reputation, mitigate risk, and seize opportunity in a rapidly evolving geopolitical landscape.

Insight Out | Trump 2.0 & Europe: Managing Reputation Amid Geopolitical Uncertainty - Weber Shandwick

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This session brings together geopolitical experts, Weber Advisory specialists and Senior Advisors to explore how European organisations can manage reputation, mitigate risk, and find opportunity in today’s volatile global environment.