Account Director - Public Affairs

The Company:

Resolute is a data driven media and measurement agency.  Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing.  Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world’s leading companies and brands. Resolute is a separate agency within the Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work.  Weber Shandwick is part of the Interpublic Group (NYSE: IPG). 

Role Summary:

Are you ready to shape the future of a thriving agency in a new market? This is a rare and exciting opportunity to join Resolute, a leading paid media agency within the TWSC, as the first member of our London-based team.

As an Associate Director, you’ll spearhead media planning and strategy efforts, collaborating with local clients and agency partners to deliver exceptional results. This position is ideal for someone who thrives on building something new, combining strategic excellence with the opportunity to help grow a dynamic team and client base. With a clear path for career progression and leadership, this role offers unparalleled potential for growth and impact.

This is a hybrid role, requiring approximately three days per week in an IPG office in London, with flexibility to work from home based on the day’s demands. The role will require travel within the EMEA market, estimated at approximately 25% during the first year.

Role Detail:

Media Strategy & Planning

• Develop Strategic Media Plans: Craft and present tailored paid media strategies to meet client objectives across diverse industries. Partner closely with agency partners or direct clients to understand campaign goals, target audiences, and market challenges to deliver innovative and effective media plans and strategies.
• Market Insights: Leverage knowledge of the UK and EMEA media landscape to identify trends, opportunities, and best practices in paid media.

Support Market Expansion:

• Foster Collaboration: Develop strong relationships within the Weber Shandwick Collective and IPG EMEA agencies, positioning yourself and Resolute as the go-to paid media partner.
• Integrated Campaigns: Work closely with agency teams to align media strategies with broader marketing and communications initiatives, ensuring cohesive and effective campaigns.
• Thought Leadership: Represent Resolute in inter-agency meetings, workshops, and planning sessions, showcasing your expertise in paid media strategy and execution.
• Cross-Team Enablement: Educate and empower agency partners on Resolute’s media capabilities, helping them identify and communicate opportunities for paid media to their clients.
• Feedback Loop: Act as the liaison between Resolute and partner agencies, ensuring continuous improvement through shared insights and collaborative problem-solving.
• Client Acquisition: Support business development efforts, including pitching to new clients and expanding existing accounts within the EMEA region.

Team Building & Leadership

• Contribute to the London team development: Serve as the foundational member of the London-based team, contributing to recruitment, onboarding, and training of future hires.
• Mentorship: Guide and mentor junior team members as the team expands, fostering a collaborative and high-performing culture.
• Cross-Regional Collaboration: Work seamlessly with the US Resolute team to ensure alignment and smooth execution of campaigns.

Client & Campaign Management

• Relationship Management: Build and maintain strong relationships with local agency partners and clients, serving as their trusted advisor and the key point of contact for paid media efforts.
• Vendor Partnerships: Collaborate with local vendor partners to align efforts and ensure seamless campaign delivery.
• Performance Reporting: Oversee the preparation and presentation of campaign performance reports, providing insights and actionable recommendations.
• Media Execution Oversight: Coordinate with the US team to ensure campaigns are executed on time and within budget while maintaining quality standards.
• Budget Management: Manage media budgets effectively, tracking spend and ensuring transparency with clients.
• Process Optimization: Identify and implement improvements to streamline process from local media planning to US based execution and reporting.

Qualifications

• Extensive paid media experience with strong client and team leadership qualities
• Experience buying and managing complex digital full-funnel campaigns
• Strong analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Google Analytics and Facebook Certifications a plus

Who is Weber Shandwick ?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Based in London and working as part of our in-house, integrated design team, you are a passionate, Midweight Designer who comes from an integrated agency background. You are a team player who prides themselves on elevating briefs, learning new skills and adapting to any creative brief that might come your way.

Key Responsibilities include but are not limited to: 

•  Produce best in-class design across a number of touch points, including OOH, press, social, global tool kits, pitch concepts, presentations and brand guidelines.
• Supporting and partnering with our creative team to craft work from the conceptual phase through to delivery.
• Have the ability to work on a number of projects and tasks simultaneously, ensuring deadlines and creative standards are always maintained.
• Be an effective communicator, who can present their design work internally.
• You are passionate about design as a discipline and will proactively champion innovation and craft.

Behaviours

• Always professional in conduct with internal team members
• Display a can do, will do attitude within the creative team and wider agency
• Be a proactive team player
• Open to feedback and working as a team to deliver briefs
• Willing to take ownership of tasks, and adhering to an organised workflow
• Being open to learning new skills
• A passion for your craft and creativity

Ideal experience required:

• Previous experience working in a creative environment as a Midweight Designer.
• Proficient knowledge of Adobe Creative Suite is essential as well as a working knowledge of PowerPoint. Experience using AI tools such as Firefly, Midjourney etc also essential.
• A portfolio that demonstrates a number of brilliantly designed and crafted pieces of work you have produced for digital, print and social.
• Great communication skills, and the ability to collaborate with colleagues
• Taking feedback and elevating briefs
• Ability to work under pressure, prioritise workload and meet deadlines
• Strong attention to detail and an eye for the latest design trend

Who are we: 

Weber Shandwick are a leading global communications network that delivers next-generation solutions to brands, businesses, and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honoured as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact, and financial communications.

Weber Shandwick is part of the wider Interpublic Group. Check out more about the team, the work, and what it’s like to work at Weber Shandwick here.

At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Our Values and Behaviours: 

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

1. CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
2. INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
3. COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
4. IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world

What’s in it for you: 

• JUICE – Our flexible working model
• 25 days annual leave + Birthday and Festive period off
• Personal pension plan
• Early finish Fridays
• Cycle-to-work scheme
• Private dental insurance
• Gym discounts
• Heath cash plan
• Group life assurance
• Group income protection
• Flexible life insurance
• Critical illness insurance
• Buy and Sell Holiday
• Travel Insurance
• Private medical

Useful links:

UK Website

LinkedIn Life Page

Office Video

LinkedIn Company Page

 

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

 

 

Weber Shandwick Scotland 

Glasgow or Edinburgh 

Who are we? 

Weber Shandwick is an earned-first global communications agency, led by world-class strategic thinkers and creative activators. Through the power of earned, we create shared and sustainable value for businesses, people, and society. 

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List and Fast Company’s Most Innovative Companies. 

The work we do at Weber Shandwick spans across industries and specialisms, from consumer brand and B2B marketing to healthcare marketing and social impact.  

Why join Weber Shandwick Scotland? 

At our offices in Edinburgh, Glasgow and Aberdeen, you can find an integrated collective of communications professionals, including strategy, digital marketing, and influencer strategy leads. We’re also home to the EMEA consumer healthcare team and multi-award winning EMEA creative design studio. 

Our unique culture, based on a foundation of “delivering the best work of our careers”, means we push boundaries and create campaigns that bring positive change for our clients and wider society. This is a key reason why we win awards and why our people stay and develop their career with us, rising through the ranks to become client leaders, directors, and even managing directors. 

What is the role? 

We are looking for a mid-weight Strategist to join our Strategy team. The team’s purpose is to supercharge more creative and effective work. 

The role is a superb opportunity to join successful Strategy team in an award-winning communications agency, where you’ll gain experience partnering with well-known global brands as well as some here in Scotland too.  

You’ll have the chance to work on integrated campaigns across a range of sectors, supporting senior leads on key projects, leading strategy on your own accounts (with senior support) and helping to develop our junior staff.   

We believe that the more open, varied, and diverse we are as an industry the better the work we can do – we are looking for smart people from all backgrounds who are restless, curious and want to deliver impactful work. 

What will you be doing? 

• Writing creative proposals to inspire clients and stakeholders  

• Leading the strategy process through to execution 

• Providing thorough interpretation of research findings (both quant and qual) 

• Tracking cultural and audience trends 

• Responsible for identifying various sources of information & insight appropriate to a client problem – whether that’s existing research, behaviour change data, relevant case studies or social listening 
• Creating messaging frameworks and content territories /pillars, as well as influencing overarching campaign and channel strategies 

Who are you? 

• Someone with a passion for creativity and is hungry to create exceptional work 

• The ideal candidate will likely have strong previous experience in marketing/communications strategy and planning ideally within a strategy department/communications agency 

• High level of comfort with research techniques and insight generation 

• Comfortable using analytics tools and interpreting data 

• Excellent verbal, written and presentation communication skills  

• Possess deep intellectual curiosity about culture, media, and technology, and how they affect human behaviour 

• Be adept at distilling and simplifying compelling insights to craft creative briefs 

• Good commercial awareness 

 

 

Note from the talent team: 

 At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to accommodations cannot be answered. 

*** JOB SCAM ALERT***

 

We have recently become aware that individuals not associated with The Weber Shandwick Collective have fraudulently used our name – and the name of some of our employees – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers. Any request to schedule an interview and any bona fide offer of employment will only come from an authorized representative of The Weber Shandwick Collective with an email address “@webershandwick.com”. We will never require an applicant to provide credit card or banking information to cover any supposed advance costs.

 

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action. The Weber Shandwick Collective takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity. We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.