Account Director, Social

Agency:

Weber Shandwick

Job Function:

People and Culture

Job Subfunction:

Talent Acquisition

Job Description:

Who is Weber Shandwick ?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world.

We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

What’s happening?

Weber Shandwick is excited to be recruiting a new Talent Acquisition Partner who has a genuine passion for TA, to join our team and support in hiring top talent for Weber Shandwick UK.

What will you be doing?

• Owning the end-to-end recruitment process for a range of positions from sign-off to offer stage
• Growing and developing strong meaningful relationships with stakeholders across the business
• Trusted as the subject matter expert for everything recruitment related, proactively sharing industry knowledge and insight
• Coaching, supporting and advising leaders across the business in best practice recruitment
• Assisting and leading projects in the development of our employer branding strategy, external candidate attraction, DEI and platforms that increase efficiency, strengthen candidate experience and help us engage with the best talent

Minimum Criteria:

To be considered for this role, you must have previous recruitment experience within the PR, Digital or Creative industries.

 

Ideal Experience Required:

• Proven experience of owning the end-to-end recruitment process
• Excellent network ideally with experience in recruiting one or more of the following areas; digital and social media, creative, design or production
• Strong stakeholder and relationship management experience with the ability to effectively influence
• Self-motivated and the ability to use your own initiative; you’ll be someone that thrives in a fast-paced environment and can adapt quickly to new systems and processes
• Strong technical recruiting skills including using AI tools safely and critically in a work setting
• Desirable if you have also owned both permanent and contract recruitment

 

Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential.

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

 

 

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Agency:

Weber Shandwick

Job Function:

Communications and PR

Job Subfunction:

Public Relations

Job Description:

Location: Scotland (Glasgow, Edinburgh or Aberdeen)

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.
 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact 
• Creating impactful campaigns that tap into culture 
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned  

What’s happening?

Weber Shandwick is looking for a talented Manager who wants to be part of the Corporate Enterprise practice in our Glasgow, Edinburgh or Aberdeen offices. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly – and who wants to join a successful team that leads on work that has a truly global impact.

The role offers a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll lead the day-to-day running of accounts, provide counsel, support in the development of campaign and media strategies, manage budgets, and manage the flawless execution of activities.

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

• Lead and support a range of complex, high-profile corporate issues/crisis communications situations (i.e. cybersecurity issues, product safety issues and recalls, mergers and acquisitions, executive leadership changes, IPOs etc.)
• Build client relationships by providing counsel to multiple clients, driving execution of tactical plans and managing internal integrated teams to ensure high-quality deliverables
• Drive project management, maintaining overall account tracker and other trackers as needed
• Draft and review press releases, crisis plans, media strategies, reactive media statements, talking points, FAQs, memos, crisis simulations and other deliverables as needed; Support monitoring and triaging of client issues
• Successfully manage client expectations ensuring adherence to timelines, budgets and quality standards; Manage clients, team resources and deliverables
• Serve as key participant in client meetings and presentations; execute integrated communications strategies
• Conduct and manage the flow of research and materials development necessary to analyze client issues
• Function across disciplines with a knowledge of social media strategies and tactics
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, key influencers, etc.
• Understand industry issues that directly and indirectly affect the client
• Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.), and conduct media outreach
• Proof and edit client related documents
• Develop and build relationships with media and diverse set of influencers in partnership with our influencer experts

SELF LEADERSHIP AND TEAM EFFECTIVENESS

• Begin to participate in the hiring process, partnering with hiring managers to interview candidates and support the onboarding of new team members
• Mentor and train junior team members; may directly manage interns
• Consistently display behaviours that support integration

GROWTH AND BUSINESS DEVELOPMENT

• Participate in brainstorms and planning
• Contribute to new business pitch content creation and organic business growth efforts (proactive/reactive)

BUSINESS ACUMEN

• Continue to grow financial acumen by managing budgets, assisting with account budget and time entry analyses, and supporting account invoicing
• Work more closely with manager and finance to better understand any client issues that may impact the business
• Begin working with legal on vendor agreements

Minimum Criteria:

To be considered for this role, you must have at least three years’ experience in a communications role, ideally within agency.

Ideal Experience Required:

Ideally you will possess many of the above skills and attributes in addition to:

• Experience of leading successful media relations campaigns and measuring success
• Have a passion for the news and current affairs, and knowledge of the UK’s media landscape
• Have a keen understanding of what makes a news story, and how to get it
• Have experience in any of the following sectors: Energy, infrastructure, healthcare, logistics, education, CSR, and FMCG.
• Have an excellent grasp of English, written and verbal
• An interest in the complex world of B2B/Corporate comms

• Proficiency in both media relations and the delivery of an exceptional client experience
• A comprehensive roster of journalist contacts and vertical sector beats at titles covering international, national and trade/vertical sector publications
• A proven ability to manage large and multi-market teams to deliver work of the highest quality
• Experience working with multiple disciplines and specialists to deliver integrated campaigns
• Mastery in copywriting a range of external and media materials including press releases, key message documents, pitches, social media content, etc.
• Familiarity with quantitative analytics and an ability to set and evaluate campaign metrics
• Strong presentation skills and a desire and experience being involved in new business pitching
• Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy
• A proactive approach to identifying opportunities for the client, practice and team
• Attentive to detail and quality
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions

Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential.

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Agency:

Weber Shandwick

Job Function:

Communications and PR

Job Subfunction:

Public Relations

Job Description:

Who is Weber Shandwick ?

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

We’re looking for an Account Director ready to take the next step in their careers, who has experience working on integrated campaigns with influencers, talent and creators. You’ll form an integral part of the influencer team and work closely with integrated teams across a variety of clients and projects.

Key Responsibilities include but are not limited to:

• Working closely with our influencer lead to manage influencer projects and end to end execution of influencer partnerships
• Oversee the end-to-end campaign lifecycle from initial creator identification and audience alignment to briefing, content co-creation, approval workflows, and wrap-up execution.
• Contribute to influencer strategy
• Manage identification, outreach, negotiation, contracting, management, optimisation and evaluation of influencer partnerships
• Support integrated teams on talent and influencer suggestions and approaches to drive earned conversation
• Commercial accountability
• Understanding the cultural and creator landscape and emerging trends
• Support junior team members to identify and engage influencers aligned to strategic direction
• Guide junior team members on the development and presentation of post campaign performance reports
• Work with cross-functional teams, such as strategy, creative, and paid, to establish cohesive and successful campaigns
• Effectively allocate and manage client influencer budgets to ensure positive impact against agreed KPIs
• Work closely with our clients to deliver best-in-class influencer work as well as identifying and converting additional revenue-driving opportunities

Behaviours

• Display a can do, will do attitude within the team and wider agency
• Be a proactive team player
• Open to feedback and working as a team to deliver briefs
• Willing to take ownership of tasks, and adhering to an organised workflow
• Being open to learning new skills
• A passion for your craft and creativity

Ideal experience required:

• The job requires prior experience as an Account Director or Senior Manager looking for a new challenge
• Possessing a thorough knowledge of social media platforms and their optimal techniques
• Understanding of how influencer and talent partnerships can drive and contribute to earned conversations
• Proficient with industry-standard influencer discovery and analytics tools
• Understanding influencer strategies and techniques
• Possessing strong communication and negotiation abilities
• The candidate possesses skills in data analysis and providing insights to inform campaign optimisation
• This individual possesses a creative mindset and strong project management skills

Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential.

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/