Account Director, Social

Agency:

Weber Shandwick

Job Function:

Account Management and Growth

Job Subfunction:

Account Management

Job Description:

Who is Weber Shandwick? 

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world.

We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact 
• Creating impactful campaigns that tap into culture 
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned  

What’s happening?

The Brand team at Weber Shandwick creates world-class work that gets people talking. Our reputation for delivering engaging communications that strike up conversations between consumers and brands means we’re working with an enviable client list across a diverse range of sectors.

We’re growing and looking for a curious, creative and enthusiastic Junior Associate to join our team. If you’re passionate about brands, media, social trends and what makes a great story, we’d love to hear from you.

As a leading global PR firm and a PRWeek UK Top 3 Consumer agency, we can offer you real opportunities for development and somewhere to cultivate your passion.  

The successful candidate will demonstrate the following key attributes:

CLIENT AND WORK

• Support the delivery of earned-first PR and integrated communications campaigns across multiple clients.
• Develop targeted media lists and build an understanding of the media landscape, including national, consumer, lifestyle, trade and digital-first publications, as well as relevant content creators and influencers.
• Support proactive and reactive media relations activity, including drafting press releases, pitch emails, media briefings and other communications materials, as well as pitching stories to journalists with guidance from the wider team.
• Develop written content for web, social, press and stakeholders with direction from senior team, adapting tone and style for different audiences and channels.
• Keep a finger on the pulse of culture, news, social media and emerging trends, identifying opportunities for clients to join relevant conversations.
• Monitor and track media and social coverage, helping to evaluate campaign performance and compile clear, accurate reports.
• Contribute creative story ideas, media angles and cultural insights that could help generate earned coverage and engagement.
• Support influencer identification, research and engagement, including maintaining databases, coordinating invitations, gifting and campaign logistics.
• Assist with the planning and delivery of events, brand activations and press or influencer experiences, including on-the-ground support.
• Support day-to-day account management, including preparing meeting agendas, taking accurate notes, updating status reports, timelines, trackers and other project documentation.
• Conduct research into clients, competitors, audiences and industry trends to support campaign planning and the development of creative ideas.
• Develop an understanding of clients’ businesses, objectives and target audiences, and how communications can help achieve their goals.
• Build confidence in communicating with colleagues, clients, journalists and external partners, taking increasing ownership of tasks as experience develops.
• Demonstrate excellent organisation, attention to detail and the ability to manage multiple tasks and deadlines.

SELF LEADERSHIP AND TEAM EFFECTIVENESS

• Actively seek to build own knowledge, contribute to inclusive team culture and consistently display behaviours that support integration.
• Be proactive, collaborative and willing to learn, seeking feedback and taking responsibility for personal development.
• Demonstrate a positive, solutions-focused attitude and a willingness to get involved in different aspects of agency life.

GROWTH AND BUSINESS DEVELOPMENT

• Leverage understanding of client’s business to share ideas to help grow the account organically
• Assist with new business efforts such as research, project support or team support for either organic account growth opportunities or new business development (proactive/reactive pitches).
• Stay curious about cultural trends, consumer behaviours and emerging platforms, bringing fresh thinking and ideas to the team.
• Develop an understanding of how strong client relationships and creative work can contribute to account growth.

BUSINESS ACUMEN

• Support a healthy account through timely and accurate tracking of time.
• Develop an understanding of agency operations, including budgets, project scopes, resource allocation and the importance of delivering work efficiently.
• Complete timesheets and expense reports accurately and on time, in line with company policies.
• Begin learning the business of our business, including WS Collective brands and offerings.
  

Ideal Experience Required:

• Some exposure to PR, communications, media or influencer campaigns would be beneficial
• An understanding of the UK media landscape, including traditional and digital-first media, and an interest in how brand stories earn attention
• Confidence in sharing ideas and presenting information, or an enthusiasm to develop these skills
• A curious and creative mindset, with an interest in the latest cultural conversations, social media trends and consumer brands
• Strong written communication skills and meticulous attention to detail
• Be happy presenting – whether internally or to a client

 Join us and help make an impact.

Together, we’ll set the bar, cheer each other on and multiply your potential. At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/