Associate Director (VP), Paid Media

Published

02/04/2025

The Company:

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world’s leading companies and brands. Resolute is a separate agency within the Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Role Summary:

Are you ready to shape the future of a thriving agency in a new market? This is a rare and exciting opportunity to join Resolute, a leading paid media agency within the TWSC, as the first member of our London-based team.

As an Associate Director, you’ll spearhead media planning and strategy efforts, collaborating with local clients and agency partners to deliver exceptional results. This position is ideal for someone who thrives on building something new, combining strategic excellence with the opportunity to help grow a dynamic team and client base. With a clear path for career progression and leadership, this role offers unparalleled potential for growth and impact.

This is a hybrid role, requiring approximately three days per week in an IPG office in London, with flexibility to work from home based on the day’s demands. The role will require travel within the EMEA market, estimated at approximately 25% during the first year.

Role Detail:

Media Strategy & Planning

Develop Strategic Media Plans: Craft and present tailored paid media strategies to meet client objectives across diverse industries. Partner closely with agency partners or direct clients to understand campaign goals, target audiences, and market challenges to deliver innovative and effective media plans and strategies.
Market Insights: Leverage knowledge of the UK and EMEA media landscape to identify trends, opportunities, and best practices in paid media.

Support Market Expansion:

Foster Collaboration: Develop strong relationships within the Weber Shandwick Collective and IPG EMEA agencies, positioning yourself and Resolute as the go-to paid media partner.
Integrated Campaigns: Work closely with agency teams to align media strategies with broader marketing and communications initiatives, ensuring cohesive and effective campaigns.
Thought Leadership: Represent Resolute in inter-agency meetings, workshops, and planning sessions, showcasing your expertise in paid media strategy and execution.
Cross-Team Enablement: Educate and empower agency partners on Resolute’s media capabilities, helping them identify and communicate opportunities for paid media to their clients.
Feedback Loop: Act as the liaison between Resolute and partner agencies, ensuring continuous improvement through shared insights and collaborative problem-solving.
Client Acquisition: Support business development efforts, including pitching to new clients and expanding existing accounts within the EMEA region.

Team Building & Leadership

Contribute to the London team development: Serve as the foundational member of the London-based team, contributing to recruitment, onboarding, and training of future hires.
Mentorship: Guide and mentor junior team members as the team expands, fostering a collaborative and high-performing culture.
Cross-Regional Collaboration: Work seamlessly with the US Resolute team to ensure alignment and smooth execution of campaigns.

Client & Campaign Management

Relationship Management: Build and maintain strong relationships with local agency partners and clients, serving as their trusted advisor and the key point of contact for paid media efforts.
Vendor Partnerships: Collaborate with local vendor partners to align efforts and ensure seamless campaign delivery.
Performance Reporting: Oversee the preparation and presentation of campaign performance reports, providing insights and actionable recommendations.
Media Execution Oversight: Coordinate with the US team to ensure campaigns are executed on time and within budget while maintaining quality standards.
Budget Management: Manage media budgets effectively, tracking spend and ensuring transparency with clients.
Process Optimization: Identify and implement improvements to streamline process from local media planning to US based execution and reporting.

Qualifications

Extensive paid media experience with strong client and team leadership qualities
Experience buying and managing complex digital full-funnel campaigns
Strong analytical skills and understanding of KPI’s and attribution
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Google Analytics and Facebook Certifications a plus

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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Developing data driven insights and strategies to drive measurable impact
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What’s Happening?

Weber Shandwick are looking for a talented Account Director to join our Public Affairs team in London. You’ll be joining a well-established team, where you’ll have the opportunity to collaborate across our outstanding corporate affairs team, as well as with Weber Shandwick’s UK and international network; while being guided and supported by some of the PR industry’s leading corporate communications professionals.

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What will you be doing?

Manage teams and work across a range of large corporate client accounts
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Core Benefits:

Private medical insurance
Group life assurance
Group income protection
Personal pension plan
Employee Assistance Programme

Flexible Benefits:

Buy or sell holiday
Additional life assurance cover
Critical illness insurance
Personal Accident Insurance
Dental insurance
Travel insurance
Health screening
Gym discounts
Cycle to work scheme
Health cash plan
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Exclusive shopping discounts and perks
Headspace membership
Annual eyecare voucher
Season ticket loan
Referral bonus scheme
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Enhanced family leave
Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-LM1

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Developing data driven insights and strategy to drive measurable impact
Creating impactful creative that taps into culture
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A snapshot of the role:

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Produce best in-class design across a number of touch points, including OOH, press, social, global tool kits, pitch concepts, presentations and brand guidelines.
Supporting and partnering with our creative team to craft work from the conceptual phase through to delivery.
Have the ability to work on a number of projects and tasks simultaneously, ensuring deadlines and creative standards are always maintained.
Be an effective communicator, who can present their design work internally.
You are passionate about design as a discipline and will proactively champion innovation and craft.

Behaviours

Always professional in conduct with internal team members
Display a can do, will do attitude within the creative team and wider agency
Be a proactive team player
Open to feedback and working as a team to deliver briefs
Willing to take ownership of tasks, and adhering to an organised workflow
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A passion for your craft and creativity

Ideal experience required:

Previous experience working in a creative environment as a Midweight Designer.
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A portfolio that demonstrates a number of brilliantly designed and crafted pieces of work you have produced for digital, print and social.
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Ability to work under pressure, prioritise workload and meet deadlines
Strong attention to detail and an eye for the latest design trend

Who are we:

Weber Shandwick are a leading global communications network that delivers next-generation solutions to brands, businesses, and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

The firm has earned more than 135 Lions at the Cannes Lions International Festival of Creativity. Weber Shandwick was named to Ad Age’s Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honoured as PRovoke’s Global Agency of the Decade in 2020 and PRWeek’s Global Agency of the Year in 2015, 2016, 2017 and 2018.

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Weber Shandwick is part of the wider Interpublic Group. Check out more about the team, the work, and what it’s like to work at Weber Shandwick here.

At Weber Shandwick we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Our Values and Behaviours:

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values:

CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients, and the world

What’s in it for you:

JUICE – Our flexible working model
25 days annual leave + Birthday and Festive period off
Personal pension plan
Early finish Fridays
Cycle-to-work scheme
Private dental insurance
Gym discounts
Heath cash plan
Group life assurance
Group income protection
Flexible life insurance
Critical illness insurance
Buy and Sell Holiday
Travel Insurance
Private medical

Useful links:

UK Website

LinkedIn Life Page

Office Video

LinkedIn Company Page

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

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Glasgow or Edinburgh

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Leading the strategy process through to execution

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Someone with a passion for creativity and is hungry to create exceptional work

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Excellent verbal, written and presentation communication skills

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Good commercial awareness

Note from the talent team:

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to accommodations cannot be answered.

*** JOB SCAM ALERT***

We have recently become aware that individuals not associated with The Weber Shandwick Collective have fraudulently used our name – and the name of some of our employees – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers. Any request to schedule an interview and any bona fide offer of employment will only come from an authorized representative of The Weber Shandwick Collective with an email address “@webershandwick.com”. We will never require an applicant to provide credit card or banking information to cover any supposed advance costs.

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action. The Weber Shandwick Collective takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity. We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.