Senior Influencer Manager

Who is Weber Shandwick? 

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across energy, automotive, sports sponsorship, and entertainment & lifestyle. We are known for:  

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first yet deliver for paid and owned

What’s happening?

Weber Shandwick is looking for a talented VP (Associate Director) with crisis and issues expertise to join the Corporate Enterprise team based in the London.

The practice is made up of a smart, dedicated, and fun team members with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.

Reporting to the UK Head of Crisis, you will lead and manage a range of large preparedness and live crisis management workstreams. 

What will you be doing?

• Oversee the delivery of impactful and successful issues and crisis projects
• Deliver research and insights that underpin crisis strategy, including use of tools such as TalkWalker
• Build trust and confidence with clients by consistently ensuring work is delivered on time and to an exceptional standard
• Deliver the full suite of crisis preparedness work (crisis manuals, plans, training) and live crisis response (senior counsel, reporting)
• Work with specialist colleagues across the agency, including those from government and corporate affairs, consumer, etc. to deliver holistic solutions to clients
• Help to manage and upskill junior team members

Who are you?

• Experienced crisis lead at Senior Account Director or Associate Director (VP) level in agency or with equivalent experience in-house
• Passionate about the value of reputation and the importance of effective crisis response
• Unafraid to ask questions and to challenge clients’ and colleagues’ perspectives when necessary
• Highly organised with exceptional attention to detail, particularly within your delivery of complex, multi market crisis preparedness work
• Experienced in delivering media training and crisis simulation exercises
• An established network of client contacts and third party business referrers such as law firms and insurers
• Able to work collaboratively cross-sector
• Aware of and flexible to the demands of crisis communications , including the potential for intense and – on occasion – out of hours work
• A proven track record in management of people and projects
• Fluency in digital/social media platforms, application of AI, and knowledge of specific media tools and software 
  

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team:

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

#LI-LW1

Who is Weber Shandwick?

Weber Shandwick is a leading global communications agency. We work with some of the most exciting brands and organisations in the world, helping them tell their stories and engage the people that matter most. Whether it’s launching a new product, navigating a complex issue, or creating a powerful social campaign, our teams use insight, creativity and collaboration to make it happen.

We’re passionate about creating a workplace where everyone feels valued, included and inspired to do their best work.

What’s happening?

Weber Shandwick is on the hunt for a curious and hard-working Junior Associate to join our Glasgow team to kickstart a career in PR from September 2025!

This is an opportunity to immerse yourself in a fast-paced agency, work with colleagues and clients around the world and be part of a high-performing, close-knit community.

The role is a superb opportunity to start a career in communications, offering a portfolio of well-known global brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll be instrumental in supporting account teams managing the day-to-day running of accounts, pitching to the media and securing coverage, research, and reporting on campaigns. 

We believe that the more open, varied, and diverse we are as an industry the better the work we can do – so, whether you’re a school, college or university leaver, or interested in a new career – we are looking for smart people from all backgrounds who are restless and want to do impactful work.

What will you be doing?

• Help teams to develop media materials (press releases, pitch emails, reporter backgrounders, social media posts)
• Stay on top of industry news, trends, and influencers in specific industries
• Media research, developing targeted media lists (top-tier, trade, specialist areas), and pitching contacts
• Conduct research and develop media audits
• Deliver accurate and timely media monitoring and campaign results reports
• Maintain and update status reports, including materials trackers, media trackers, conference/event trackers
• Attend and participate in client meetings and/or teleconferences, accurately capture meeting notes/actions
• Event research and preparation
• Supplier liaison (e.g. production companies)

Who are you?

Ideally you will be:

• Keen to learn about agency life and the full flow of work we do
• A strong communicator with a keen interest in public relations and communications
• Confident taking a proactive approach to identifying opportunities for the client, practice and team
• Be an excellent communicator and possess exceptional writing skills – particularly the ability to digest complex information and turn it into compelling, understandable written copy
• Able to manage your time and consistently meet deadlines
• Attentive to detail and quality
• Fluent in Microsoft programs and digital/social media platforms, tools, and solutions

Our Values and Behaviors:

Curiosity, inclusion, courage, impact. Our work and our culture are shaped by our values: 

1. CURIOSITY: We cultivate curiosity and challenge convention. Because solving any problem begins with asking the right questions
2. INCLUSION: We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias
3. COURAGE: We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made
4. IMPACT: We strive to make a meaningful difference in everything we do. Because we owe it to our people, our clients and the world

Perks and Benefits:

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Flexible public holidays
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Who is Weber Shandwick?  

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture  
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

A snapshot of the role:

We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts; and support the roll out of Weber Shandwick’s wider influencer offering across the UK. 

 
What will you be doing? 

• Support with the design and execution of earned-first influencer marketing strategies that align with client objective, cultural trends and audience behaviours. 

• Identify and vet the right mix of influencers for our clients.  

• Develop campaign frameworks to ensure audience resonance and authenticity.  

• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision –making.  

• Cultivate strong relationships with influencers and their management teams.  

• Developing briefing documents, hosting briefing calls and coordinate activation to ensure seamless execution of deliverables.  

• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.  

• Analysing and measuring performance of influencer campaigns and refining strategies, delivering actionable insights to clients.  

• Staying ahead of cultural and digital trends.  

• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.  

• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.  

• Effectively manage client influencer budgets.  
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients. 

Who are you? 

• The job requires prior experience as an Influencer Manager or in a similar position; ideally in an agency environment. 

• Demonstrated success in managing influencer collaborations (both paid and organic). 

• Possessing a thorough knowledge of social media platforms and their optimal techniques 

• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.  

• Possessing strong communication and negotiation abilities. 

• Possesses skills in data analysis and providing insights to inform campaign optimisation. 

• Has a creative mindset.  

• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns. 

• Has successfully managed budgets for influencer campaigns.  

• A team player who thrives in collaborative, cross-functional environments.

Core Benefits: 
 

• Private medical insurance  
• Group life assurance 
• Group income protection  
• Personal pension plan  
• Employee Assistance Programme  
   
   

Flexible Benefits:  

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure  

• Flexible working with our 3:2 hybrid work model  

• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup  

• Flexible public holidays  

• Inclusive and invisible health policies  

• Buy or sell holiday  

• Additional life assurance cover  

• Critical Illness Insurance  

• Personal Accident Insurance  

• Dental and travel insurance  

• Health screening  

• Gym discounts  

• Cycle to work scheme  

• Health cash plan  

• Exclusive shopping discounts and perks  

• Annual eyecare voucher  

• Season ticket loan  

• Referral bonus scheme  

• Long service bonus  

• Enhanced family leave  

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.