Senior Influencer Manager

Who is Weber Shandwick?  

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture  
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

A snapshot of the role:

We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts; and support the roll out of Weber Shandwick’s wider influencer offering across the UK. 

 
What will you be doing? 

• Support with the design and execution of earned-first influencer marketing strategies that align with client objective, cultural trends and audience behaviours. 

• Identify and vet the right mix of influencers for our clients.  

• Develop campaign frameworks to ensure audience resonance and authenticity.  

• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision –making.  

• Cultivate strong relationships with influencers and their management teams.  

• Developing briefing documents, hosting briefing calls and coordinate activation to ensure seamless execution of deliverables.  

• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.  

• Analysing and measuring performance of influencer campaigns and refining strategies, delivering actionable insights to clients.  

• Staying ahead of cultural and digital trends.  

• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.  

• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.  

• Effectively manage client influencer budgets.  
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients. 

Who are you? 

• The job requires prior experience as an Influencer Manager or in a similar position; ideally in an agency environment. 

• Demonstrated success in managing influencer collaborations (both paid and organic). 

• Possessing a thorough knowledge of social media platforms and their optimal techniques 

• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.  

• Possessing strong communication and negotiation abilities. 

• Possesses skills in data analysis and providing insights to inform campaign optimisation. 

• Has a creative mindset.  

• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns. 

• Has successfully managed budgets for influencer campaigns.  

• A team player who thrives in collaborative, cross-functional environments.

Core Benefits: 
 

• Private medical insurance  
• Group life assurance 
• Group income protection  
• Personal pension plan  
• Employee Assistance Programme  
   
   

Flexible Benefits:  

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure  

• Flexible working with our 3:2 hybrid work model  

• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup  

• Flexible public holidays  

• Inclusive and invisible health policies  

• Buy or sell holiday  

• Additional life assurance cover  

• Critical Illness Insurance  

• Personal Accident Insurance  

• Dental and travel insurance  

• Health screening  

• Gym discounts  

• Cycle to work scheme  

• Health cash plan  

• Exclusive shopping discounts and perks  

• Annual eyecare voucher  

• Season ticket loan  

• Referral bonus scheme  

• Long service bonus  

• Enhanced family leave  

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world’s leading brands and businesses eg HSBC, Unilever and Greggs to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle.

We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically

Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

What’s happening? 

Weber Shandwick is looking for an Internal Communications Manager to work with our UK and EMEA management teams to lead our organisational messaging strategy. You’ll be the first point of contact for all Weber Shandwick news and employee engagement, using the right combination of touchpoints, in the most engaging way.

What will you be doing?

• Establish an internal communications strategy in conjunction with senior leadership teams in UK & EMEA, including EMEA CEO, UK CEO, Senior Talent Leaders, EMEA Market Leaders, Marketing & Communications and People Teams, which ladders up to the UK/ EMEA business & communications plans and priorities.
• Plan, edit and write content for a variety of internal communications mediums and engaging internal events
• In line with company vision and mission, devise internal initiatives in order to fully engage employees. Ensure internal initiatives and projects are successfully communicated to employees and stakeholders
• Draft messages/ scripts from senior executives for presentation to employees in written or spoken form
• Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
• Work with EVP, Marketing & Comms and External Comms Manager to ensure internal communication messages are consistent with external communication messages
• Respond to feedback from employee focus groups / employee surveys and build on strategy and communications content accordingly
• Handle the internal communication response to crisis situations which affect employees, in collaboration with senior management and external comms lead
• Advise senior executives of developments throughout the organisation, be the eyes and ears and take the temperature regularly
• Work with global comms/ internal comms teams and IPG to ensure connected thinking where relevant
• Review tools, systems & processes in order to implement the best, most effective internal communications ‘machine’, including the EMEA intranet
• Manage internal meetings/ webcasts/ events
• Develop engaging visual content for internal channels and external channels, including social media assets, aligned with the brand and external comms strategy
• Working closely with the People Team, develop innovative, forward thinking ideas to socialise and embed the new global Employee Value Proposition (‘Opportunity grows within a collective)

Work closely with and report to the WS Global Communications/Talent team to ensure cohesive internal communications

Who are you?

• You’ll have experience in a communications team, ideally internal communications, for a large or complex organisation
• Experience of writing for a variety of different audiences across a variety of platforms
• Prior management of complex projects and confidence advising senior managers
• Experience in design, particularly in creating visual content for platforms like intranets, newsletters, social media assets and presentations

Key skills required:

• Writing skills: Excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees
• Communication skills: Strong verbal communication skills that give the internal teams confidence in you and the organisation
• Interpersonal skills: Excellent interpersonal and relationship-building skills in order to work with Communications and People Teams. Confidence to deal with senior executives and to guide them on best practice for internal comms
• Creative skills: Creative ability to devise communication strategies and execute in the most engaging way
• Technical skills: Use of Adobe suite to create still and moving content (preferred). Knowledge & experience of Microsoft 365 to manage the WS intranet, which uses Microsoft SharePoint. Generally, technically savvy to switch between new and emerging platforms to deliver the best content for our people.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan

Soft Benefits:

• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays 
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

Who is Weber Shandwick?  

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.  

Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA and Pinterest to name a few.   

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism,  tech,  health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture   
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

What’s happening?

Weber Shandwick is looking for a talented Manager who wants to be part of the Corporate practice in our Manchester office. The practice is made up of a smart, dedicated and fun team with expertise spanning B2B, Corporate, FMCG, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.  

The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. The role offers a portfolio of diverse and well-known brands, as well as work on integrated campaigns involving earned media, strategy, creative, analytics and digital specialists. You’ll lead the day-to-day running of accounts, provide counsel, support in the development of campaign and media strategies, and manage the flawless execution of activities.  

While we’re looking for a corporate practitioner, the beauty of our agency is that there is plenty of opportunity to grow your skills in different areas – whether that’s diving into digital and design, or an appetite to engage more in public affairs. We’re keen for this role to deliver as many new opportunities for the candidate as possible!  

What will you be doing?

• Be responsible for the delivery of an exceptional client experience by acting as a primary day-to-day contact for clients, who will come to you for valued counsel and recommendations 
• Develop and oversee the execution of media/campaign strategies 
• Manage the day-to-day running of accounts, including client/internal meetings, materials (e.g media lists, status updates), media monitoring and reporting 
• Overseeing all facets of media programmes and materials, and a play substantial role in media pitching 
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives 
• Supporting the development and presentation of new business pitches 

Who are you?

• Previous experience in Corporate PR, ideally in an agency environment 
• An interest in the complex world of Corporate comms – in fact, an interest in the world full stop. The corporate team is an incredibly curious one, with interests spanning tech, retail, FMCG, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries   
• Proficiency in both media relations and the delivery of an exceptional client experience 
• A comprehensive roster of journalist contacts with corporate, technology, B2B and vertical sector beats at titles covering international, national and trade/vertical sector publications 
• Experience working with multiple disciplines and specialists to deliver integrated campaigns 
• Mastery in developing media materials including press releases, key message documents, pitches, social media content, etc. 
• Strong presentation skills and a desire and experience being involved in new business pitching 
• Experience developing and managing campaigns and being a day-to-day lead for clients, with a track record of providing strategic counsel 
• Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable content 
• A proactive approach to identifying opportunities for the client, practice and team 
• Attentive to detail and quality 
• Fluency in Microsoft programs and digital/social media platforms, tools and solutions 

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and discretionary festive closure
• Flexible public holidays
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies
• Monthly social events organised by the Manchester office’s ‘Culture Club’  

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