Strategist

Weber Shandwick Scotland 

Glasgow or Edinburgh 

Who are we? 

Weber Shandwick is an earned-first global communications agency, led by world-class strategic thinkers and creative activators. Through the power of earned, we create shared and sustainable value for businesses, people, and society. 

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List and Fast Company’s Most Innovative Companies. 

The work we do at Weber Shandwick spans across industries and specialisms, from consumer brand and B2B marketing to healthcare marketing and social impact.  

Why join Weber Shandwick Scotland? 

At our offices in Edinburgh, Glasgow and Aberdeen, you can find an integrated collective of communications professionals, including strategy, digital marketing, and influencer strategy leads. We’re also home to the EMEA consumer healthcare team and multi-award winning EMEA creative design studio. 

Our unique culture, based on a foundation of “delivering the best work of our careers”, means we push boundaries and create campaigns that bring positive change for our clients and wider society. This is a key reason why we win awards and why our people stay and develop their career with us, rising through the ranks to become client leaders, directors, and even managing directors. 

What is the role? 

We are looking for a mid-weight Strategist to join our Strategy team. The team’s purpose is to supercharge more creative and effective work. 

The role is a superb opportunity to join successful Strategy team in an award-winning communications agency, where you’ll gain experience partnering with well-known global brands as well as some here in Scotland too.  

You’ll have the chance to work on integrated campaigns across a range of sectors, supporting senior leads on key projects, leading strategy on your own accounts (with senior support) and helping to develop our junior staff.   

We believe that the more open, varied, and diverse we are as an industry the better the work we can do – we are looking for smart people from all backgrounds who are restless, curious and want to deliver impactful work. 

What will you be doing? 

• Writing creative proposals to inspire clients and stakeholders  

• Leading the strategy process through to execution 

• Providing thorough interpretation of research findings (both quant and qual) 

• Tracking cultural and audience trends 

• Responsible for identifying various sources of information & insight appropriate to a client problem – whether that’s existing research, behaviour change data, relevant case studies or social listening 
• Creating messaging frameworks and content territories /pillars, as well as influencing overarching campaign and channel strategies 

Who are you? 

• Someone with a passion for creativity and is hungry to create exceptional work 

• The ideal candidate will likely have strong previous experience in marketing/communications strategy and planning ideally within a strategy department/communications agency 

• High level of comfort with research techniques and insight generation 

• Comfortable using analytics tools and interpreting data 

• Excellent verbal, written and presentation communication skills  

• Possess deep intellectual curiosity about culture, media, and technology, and how they affect human behaviour 

• Be adept at distilling and simplifying compelling insights to craft creative briefs 

• Good commercial awareness 

 

 

Note from the talent team: 

 At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to accommodations cannot be answered. 

*** JOB SCAM ALERT***

 

We have recently become aware that individuals not associated with The Weber Shandwick Collective have fraudulently used our name – and the name of some of our employees – to solicit applications for fake jobs, to conduct fake job interviews and to make fake job offers. Any request to schedule an interview and any bona fide offer of employment will only come from an authorized representative of The Weber Shandwick Collective with an email address “@webershandwick.com”. We will never require an applicant to provide credit card or banking information to cover any supposed advance costs.

 

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest that you take appropriate action. The Weber Shandwick Collective takes these activities very seriously and are taking appropriate steps to shut down this fraudulent activity. We urge you to be careful when sharing your personal information and to be aware of scams involving fake job postings and job offers.