VP (Associate Director) - Public Affairs

Who is Weber Shandwick?  

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses. 

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for: 

• Developing data driven insights and strategies to drive measurable impact   
• Creating impactful campaigns that tap into culture  
• Creating channel and platform agnostic campaigns that grow organically  
• Delivering integrated campaigns that are earned-first but deliver for paid and owned 

A snapshot of the role:

We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts; and support the roll out of Weber Shandwick’s wider influencer offering across the UK. 

 
What will you be doing? 

• Support with the design and execution of earned-first influencer marketing strategies that align with client objective, cultural trends and audience behaviours. 

• Identify and vet the right mix of influencers for our clients.  

• Develop campaign frameworks to ensure audience resonance and authenticity.  

• Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision –making.  

• Cultivate strong relationships with influencers and their management teams.  

• Developing briefing documents, hosting briefing calls and coordinate activation to ensure seamless execution of deliverables.  

• Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.  

• Analysing and measuring performance of influencer campaigns and refining strategies, delivering actionable insights to clients.  

• Staying ahead of cultural and digital trends.  

• Collaborating with broader TWSC teams to integrate influencer campaigns into larger communication programmes.  

• Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.  

• Effectively manage client influencer budgets.  
• Working closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients. 

Who are you? 

• The job requires prior experience as an Influencer Manager or in a similar position; ideally in an agency environment. 

• Demonstrated success in managing influencer collaborations (both paid and organic). 

• Possessing a thorough knowledge of social media platforms and their optimal techniques 

• Experience in using data and analytics-focused tools to identify influencers and measure campaign results.  

• Possessing strong communication and negotiation abilities. 

• Possesses skills in data analysis and providing insights to inform campaign optimisation. 

• Has a creative mindset.  

• Strong awareness of what’s going on in culture and is up to date with recent trends and campaigns. 

• Has successfully managed budgets for influencer campaigns.  

• A team player who thrives in collaborative, cross-functional environments.

Core Benefits: 
 

• Private medical insurance  
• Group life assurance 
• Group income protection  
• Personal pension plan  
• Employee Assistance Programme  
   
   

Flexible Benefits:  

• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure  

• Flexible working with our 3:2 hybrid work model  

• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup  

• Flexible public holidays  

• Inclusive and invisible health policies  

• Buy or sell holiday  

• Additional life assurance cover  

• Critical Illness Insurance  

• Personal Accident Insurance  

• Dental and travel insurance  

• Health screening  

• Gym discounts  

• Cycle to work scheme  

• Health cash plan  

• Exclusive shopping discounts and perks  

• Annual eyecare voucher  

• Season ticket loan  

• Referral bonus scheme  

• Long service bonus  

• Enhanced family leave  

 

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume, we are not able to get back to everyone individually so if you have not heard back from us, unfortunately, you have not been successful on this occasion and wish you all the best in your search.

Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

 

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team build brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreography stories that make a real and meaningful impact for some of the world’s leading brands and businesses eg HSBC, Unilever and Greggs to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle.

We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Creating channel and platform agnostic campaigns that grow organically

Delivering integrated campaigns that are earned-first but deliver for paid and owned channels

What’s happening? 

Weber Shandwick is looking for an Internal Communications Manager to work with our UK and EMEA management teams to lead our organisational messaging strategy. You’ll be the first point of contact for all Weber Shandwick news and employee engagement, using the right combination of touchpoints, in the most engaging way.

What will you be doing?

• Establish an internal communications strategy in conjunction with senior leadership teams in UK & EMEA, including EMEA CEO, UK CEO, Senior Talent Leaders, EMEA Market Leaders, Marketing & Communications and People Teams, which ladders up to the UK/ EMEA business & communications plans and priorities.
• Plan, edit and write content for a variety of internal communications mediums and engaging internal events
• In line with company vision and mission, devise internal initiatives in order to fully engage employees. Ensure internal initiatives and projects are successfully communicated to employees and stakeholders
• Draft messages/ scripts from senior executives for presentation to employees in written or spoken form
• Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
• Work with EVP, Marketing & Comms and External Comms Manager to ensure internal communication messages are consistent with external communication messages
• Respond to feedback from employee focus groups / employee surveys and build on strategy and communications content accordingly
• Handle the internal communication response to crisis situations which affect employees, in collaboration with senior management and external comms lead
• Advise senior executives of developments throughout the organisation, be the eyes and ears and take the temperature regularly
• Work with global comms/ internal comms teams and IPG to ensure connected thinking where relevant
• Review tools, systems & processes in order to implement the best, most effective internal communications ‘machine’, including the EMEA intranet
• Manage internal meetings/ webcasts/ events
• Develop engaging visual content for internal channels and external channels, including social media assets, aligned with the brand and external comms strategy
• Working closely with the People Team, develop innovative, forward thinking ideas to socialise and embed the new global Employee Value Proposition (‘Opportunity grows within a collective)

Work closely with and report to the WS Global Communications/Talent team to ensure cohesive internal communications

Who are you?

• You’ll have experience in a communications team, ideally internal communications, for a large or complex organisation
• Experience of writing for a variety of different audiences across a variety of platforms
• Prior management of complex projects and confidence advising senior managers
• Experience in design, particularly in creating visual content for platforms like intranets, newsletters, social media assets and presentations

Key skills required:

• Writing skills: Excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees
• Communication skills: Strong verbal communication skills that give the internal teams confidence in you and the organisation
• Interpersonal skills: Excellent interpersonal and relationship-building skills in order to work with Communications and People Teams. Confidence to deal with senior executives and to guide them on best practice for internal comms
• Creative skills: Creative ability to devise communication strategies and execute in the most engaging way
• Technical skills: Use of Adobe suite to create still and moving content (preferred). Knowledge & experience of Microsoft 365 to manage the WS intranet, which uses Microsoft SharePoint. Generally, technically savvy to switch between new and emerging platforms to deliver the best content for our people.

Core Benefits:

• Private medical insurance
• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan

Soft Benefits:

• Flexible working with our 3:2 hybrid work model
• 4pm Friday finish
• Equivalent of $250 USD for new joiners on 6 month + contract to support home working setup
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off work and festive period off
• Flexible public holidays 
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

We appreciate the time take to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

 

What is strategic planning at Weber:

We influence cultural value and help health clients navigate the age of earned: an age where clients have to earn the right to attention by delivering real value for audiences. Nowhere is this more important than in healthcare, where disparities in access to treatment, information, and healthcare services loom large. Our talented team change opinions and behaviours at scale through the right mix of talent, platforms and latest technology to bring insight and creativity to some of the world’s biggest health companies including Sanofi, Roche, and Novartis.

We are known for:

• Developing data driven insights and strategy to drive measurable impact
• Creating impactful creative that taps into culture
• Crafting scientific storytelling that brings data to life
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

 

A snapshot of the role: 

Weber Shandwick is excited to be recruiting for a SVP Strategic Planning. This role will sit within the central Strategy team in London and will be a part of the broader Health Collective in the UK and EMEA.

The successful candidate will be the strategic lead for global healthcare clients. In this role, you will lead all elements of strategy, including designing market research, using resources to uncover data and market trends, crafting and selling in strategy, briefing and shaping creative, and developing sophisticated measurement approaches. This senior role will also play a key role in supporting new business growth and leading the strategy for new business pitches.

The successful candidate will partner with the wider team, including specialists from across analytics, creative, integrated media and client experience to deliver impactful client solutions.

 

What will you be doing?

• Evolve our approach to strategy and how it is applied to deliver value and increase the impact of our activities for clients
• Demonstrate the power of strategy for internal stakeholders, ensuring strategy is profitably integrated into client solutions and seen as a key lever for growth across the agency
• Ensure best practice and tools are effectively shared within the Health team and more broadly across EMEA / Global network as appropriate
• Lead the strategy process for key global clients and new business pitches from ideation through to execution (incl. overseeing and developing research design, strategy development, creative briefing and measurement approaches)
• Partner closely with agency leadership across other key disciplines – including data analytics, creative and other key sector / specialism leads (e.g. consumer or sustainability) – to develop our approach and methodology
• Act as internal thought leader for the agency on key trends and issues likely to impact the discipline of strategic planning and ensure the broader health team is well equipped to help clients navigate the cultural shifts
• Deploy strategic capabilities to unlock organic growth among existing clients
• Build a culture within strategy, nurturing the next generation of strategy talent and upskilling the team

 

Who are you?

• An experienced healthcare strategist with deep healthcare/ pharma experience, ideally within a strategy department of a communications / advertising agency
• Possess deep intellectual curiosity about culture, media, and technology, and how they affect human behaviour. Not satisfied with the status quo and always pushing the work to be as good as it can be
• An ambassador for the company, who lives the values of the company, and a leader for the team, who mentors and coaches others
• Deep experience with research techniques and insight generation as well as demonstrated experience with analytics and insights teams
• Excellent at distilling and simplifying compelling insights into craft creative briefs and shaping creative campaigns
• Excellent storytelling skills – be they verbal, written or oral
• Deep business acumen with the ability to identify areas for growth and unlock organic growth  
• Strong experience in leading the strategy for high value, multi-market new business proposals
• Adept at building relationships based on collaboration, trust and respect with your colleagues and clients

 

Who are we:  

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organisations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry.

Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications.

Weber Shandwick is part of the IPG DXTRA family and wider Interpublic Group. Check out more about team, the work, and what it’s like to work at Weber Shandwick here

At IPG DXTRA we are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

 

 

What’s in it for you:

• JUICE – Our flexible working model
• 25 days annual leave + Birthday & xmas period off
• Personal pension plan
• Cycle to work scheme
• Private dental insurance
• Gym discounts
• Heath cash plan
• Group life assurance
• Group income protection
• Flexible life insurance
• Critical illness insurance
• Buy & Sell Holiday
• Private pension plan
• Travel Insurance
• Private medical

 

 

 

#LI-CL1