Who are we?
Weber Shandwick is an earned-first global communications agency, led by world-class strategic thinkers and creative activators. Through the power of earned, we create shared and sustainable value for businesses, people, and society.
Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List and Fast Company’s Most Innovative Companies.
The work we do at Weber Shandwick spans across industries and specialisms, so whatever your interests, there is something for you. Examples include brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact, and financial communications.
Why start your career at Weber Shandwick Scotland?
At our offices in Edinburgh, Glasgow and Aberdeen, you can find an integrated collective of communications professionals, including strategy, digital and influencer marketing leads. We’re also home to the EMEA consumer healthcare team and multi-award winning EMEA creative design studio.
You’d be joining an ambitious and supportive team who push boundaries and create campaigns that bring positive change for our clients and wider society. This is a key reason why we win awards and why our people stay and develop their career with us, rising through the ranks to become client leaders, directors, and even managing directors.
What is the role?
We are looking for a Junior Strategist to join our growing Strategy team.
The Strategy team’s role in the agency is to power more creative and effective solutions to our client’s business problems. We do this through asking questions like:
Who are we speaking to? It is a Strategists job to be the voice of the consumer/ customer – whether that’s a parent buying snacks or an Innovation Director buying tech solutions. They use a range of qual and quant research methods to get to know the target, their attitudes and behaviours.
What’s the context? Strategy’s role is to understand the market, competitor and cultural trends to build a solid picture of potential barriers that could stand in the way and opportunities that could unlock success.
Why would anyone care? It might sound harsh but it’s a critical question to inform earned thinking for clients. Strategists need to understand the value and potential value that clients’ brands can bring to consumers lives, to culture and to conversations.
And when they have the answers to these questions, they distil it all down into a single minded strategy that provides direction and inspiration for colleagues to develop creative campaigns that get results for clients.
It sounds easy and when it’s done right it looks easy too, but it’s not! It takes a while to learn how to take research output from information to insights and build up an understanding of how brands work, but you will receive training and opportunities to build your skills on the job and lots of support from your team.
What will you be doing?
- Providing strategic insights to your assigned clients
- Supporting with pitch preparation and new business activities
- Developing a strong understanding of your client and their target audience
- Working with the strategy team to articulate findings and related insights
- Developing research plans
- Conducting qualitative and quantitative research
- Crafting insights based on research
- Attending client meetings
- Maintaining a knowledge of industry trends
Who are you?
- Looking for an entry-level role, or someone with less than a year in communications or marketing.
- Interested in a career within communications strategy
- Keen to learn about agency life and the full flow of work we do
- A strong communicator with a keen interest in communications
- Confident taking a proactive approach to research and providing insights
- Capable of getting to grips with complex industries
- Able to manage your time and consistently meet deadlines
- Attentive to detail and quality
- Fluent in Microsoft programs and digital/social media platforms, tools, and solutions
Anything else?
This role is hybrid with 2 days per week in our Glasgow office (though we could be flexible for on of these days to be spent in Edinburgh). We are a flexible bunch, so please do reach out if you have flexibility requirements such a part-time working and/or remote working requirements and we’ll be happy to chat!
Please note for this role we are unable to provide sponsorship.
Applications will close on Sunday 28th July.
Note from the talent team:
We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and aim to respond within this time. Unfortunately, down to volume, we are not able to get back to everyone personally so you may receive a template email if you are not successful and we wish you all the best in your search.
Weber Shandwick is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.
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