Our team offers a wide range of timely support; avoid offensive language, antiquated imagery, cliches, tropes and insensitive portrayals; deliver exemplary DE&I communications; respond and donate in an informed way to global crises; consider the perspectives of Gen Z and millennial employees; support C-suite and leadership in refreshing their positioning and take a thoughtful approach to celebrations such as Ramadan, Diwali, International Women’s Day, Pride, Hanukkah and Black History month.

 

We provide you and your team with clarity and confidence for Navigating Now.

Our expertise

Weber Shandwick’s Social Impact team partners with both pioneers in progressive communications and those just starting out. We enable organisations to assess opportunities and potential pitfalls, take authentic stances on social issues, connect with customers, and ensure their work is a force for good. Our strategic communications specialists offer global reach, deep understanding of social impact, and a passion for driving transformative change. We are uniquely positioned to guide organisations towards a transparent, credible, risk-aware, and socially responsible future.

Work snapshot

01

International Women's Day

Prepared organisations clients to celebrate International Women’s Day using best practice positioning, language and content and other annual milestones.

02

Gendered language

Counselled a Fortune 500 company on gendered language.​

03

Social impact audit

Audited the global materials of a pharmaceutical company to align to best practice.

04

Brand development

Prepared a purpose-driven brand to communicate about the climate crisis.

05

Donation strategies

Assisted organisations in developing donation strategies during unfolding global events.

06

Visual audit

Highlighted the outdated imagery used by clients and revamped visual approaches.

07

Executive coaching

Trained executives on positioning and language in their thought leadership approaches.