The Weber Shandwick Collective (TWSC) was awarded 37 Lions at the 2024 Cannes Lions International Festival of Creativity in partnership with its clients, including one Grand Prix, ten Gold Lions, 7 Silver Lions and 19 Bronze Lions. Overall, the network was the most recognised PR agency at Cannes for a second straight year, credited on 131 shortlists, including 16 as idea agency and 115 as PR. This year’s wins bring TWSC’s cumulative total to over 225 Cannes Lions.

Work that transformed, inspired and energized:

Weber Shandwick broke new ground on the final day of the festival with a Grand Prix win in Brand Experience with “The First Edible Mascot” for Kellanova – marking the first time any PR agency has secured the honor in this category with an idea credit. Led by Weber Shandwick for Kellanova, and in partnership with FCS, Publicis, and more, The First Edible Mascot placed Pop-Tarts at the centre of the broader snacking conversation. Knowing mascots are the ultimate symbol of team spirit, the first edible mascot was born… and then eaten… to wow the crowd of the Pop-Tarts Bowl in a Crazy Good way. The result was the biggest campaign in Kellanova’s brand history, leading to 21M more Pop-Tarts sold in the eight weeks after the game than in the comparable period before.

Additional wins included:

Digital Public Library of America’s Banned Book Club with Current Global and FCB earned 4 Lions: one Gold Media Lion, one Silver Media Lion, one Bronze Direct Lion and one Bronze Digital Craft Lion.
AB InBev’s Lap of Legends with FCB New York and 3PM/Weber Shandwick earned 4 Lions: one Gold Digital Craft Lion, one Gold Entertainment Lion for Sport, one Silver Digital Lion and one Silver Entertainment Lion for Sport.
US Bank’s Translators with McCann Detroit and Weber Shandwick earned 3 Lions: one Gold PR Lion and two Silver Lions in both PR and Entertainment.
Stella Artois’ World’s Most Famous Hand Model with GUT Miami and 3PM/Weber Shandwick earned 3 Lions in Gold Print & Publishing Lions.
Callen-Lorde, Metropolitan Transportation Authority and NYC LGBT Historic Sites Pro’s In Transit with Area 23, an IPG Health Network Company, and Weber Shandwick earned 2 Lions: one Gold Outdoor Lion and one Gold PR Lion.
Adidas’ Runner 321 with Current Global and FCB Toronto earned 2 Lions: one Gold Lion and one Bronze Lion in Entertainment for Sport.
Sandy Hook Promise’s Just Joking with Weber Shandwick and BBDO New York and Weber Shandwick earned 2 Lions: one Silver Film Lion and one Bronze Social & Influencer Lion.
AB InBev’s Dreamcaster with FCB New York and 3PM/Weber Shandwick earned 2 Lions: one Silver Lion in Brand Experience & Activation and one Bronze Lion in Entertainment.
McDonald’s After Dinner Dinner with Weber Shandwick and FP7 McCann earned 3 Lions: one Bronze Media Lion, one Bronze Direct Lion and one Bronze Creative Commerce Lion.
Sheba’s The Gravy Race with AMV BBDO and Weber Shandwick earned 3 Lions: one Bronze Social & Influencer Lion, one Bronze Entertainment Lion and one Bronze Brand Experience & Activation Lion.
Husqvarna’s Rewilding Mode with Prime Weber Shandwick earned one Bronze (Idea) Lion in Brand Experience & Activation.
Pedigree’s Tail Orchestra with Weber Shandwick and BBDO New York earned 2 Lions: one Bronze Audio & Radio Lion and one Bronze Entertainment Lion.
Pop-Tarts’ Unfrosted: Not Brought to You by Pop-Tarts with Starcom, Le Truc and Weber Shandwick earned one Bronze Lion in Media
Arla’s Selfless Shelves with Current Global and FP7 McCann earned one Bronze Creative Commerce Lion.
Hidden Valley Ranch’s HVRXHVR with Current Global and FCB Chicago earned one Bronze Direct Lion.
Heinz’s Heinz Ketchup Insurance with Current Global and FP7 McCann earned one Bronze Audio & Radio Lion.

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