Last night, The Weber Shandwick Collective (TWSC) celebrated two big wins at the Campaign Global Awards in London, which recognise and celebrate the most innovative and exciting agencies globally – and all the excellent work the industry achieved in the last year. The Collective was recognised in two categories:

Global PR Agency of the Year (Gold)
Best Network: Asia Pacific (Gold)

As Global PR Agency of the Year, Campaign lauded TWSC’s exceptional client work (touting our work in helping transform Barbie into a feminist icon), our many agency-of-record responsibilities and celebrated our 2023 innovations – including our including our AI accelerator and earned media impact value tool. Judges were impressed with the integration of AI into PR, praising TWSC’s “visionary, market-leading strategy, brought into life with a strong leadership team.” (You can read the full recap here.)

TWSC’s win for Best Network: Asia Pacific, strengthens the network’s commitment to drive real change and deliver value. “Whether it’s delivering impactful strategic consultancy, award-winning creative, deepening client relationships, spearheading mental health awareness and support, empowering women, or cultivating a diverse and inclusive environment – all of these have come about through sheer effort and collaboration,” said Tyler Kim, CEO APAC.

These latest awards come on the heels of TWSC being recognised as PRovoke Global Agency of the Year (2023), Ad Age Agency A-List (2024), PRWeek Global Agency of the Year (2024), as well as being added to Ad Age’s Agency A-List (2024) and named #1 in the Public Relations and Brand Strategies category on Fast Company’s 2024 Most Innovative Companies list.

C-Suite Outlook: Delivering value in a volatile world

Exploring Davos 2025

The Weber Shandwick Collective continues its winning streak at the 2024 Campaign Global Awards