Triumph at the 2024 EMEA SABRE Awards 

The Weber Shandwick Collective was named Healthcare Consultancy of the Year for the second consecutive year at the 2024 EMEA SABRE Awards, which took place in London last night. The agency also won the Middle East Consultancy of the Year award.


TWSC was shortlisted for a total of 17 awards in 15 categories and received 8 awards for its campaign work across the region.


  • Benelux: Dogfishing — Pedigree – Mars Wrigley with Weber Shandwick Netherlands
  • DACH: #OptInk — Junge Helden e.V. with Weber Shandwick Germany, McCann Paris, McCann Germany
  • Global Programme: Severe Asthma Index — Sanofi and Regeneron with The Weber Shandwick Collective
  • Consumer Marketing (Existing Product): Rewilding Mode — Husqvarna with Prime Weber Shandwick
  • Guerrilla Marketing: 5G-Onion — Telia with Prime Weber Shandwick
  • Trade Show: The Reclaimed Table — IFRC with Weber Shandwick Germany
  • Telecommunications: 5G-Onion — Telia with Prime Weber Shandwick
  • Healthcare Providers: Gifting Lives with Hayat — Department of Health Abu Dhabi with Weber Shandwick MENAT


In addition, TWSC was presented with two IN2 SABRE Awards on behalf of its client work:


  • Mobile Apps: Rewilding Mode for Husqvarna with Prime Weber Shandwick
  • Platform Creation: The Next Chapter for Abbott with Weber Shandwick Switzerland


“We are truly honoured to receive these significant accolades, reflecting our team’s dedication and talent. Winning Healthcare Consultancy of the Year for the second year in a row underscores our commitment to delivering impactful campaigns and driving positive change in the healthcare industry. Receiving Middle East Consultancy of the Year alongside our Sabre Awards achievements, inspires us to continue delivering outstanding results”, said Michael Frohlich, Global Chief Transformation Officer and EMEA CEO, The Weber Shandwick Collective.


Earlier in the day, TWSC: Women’s Health hosted a panel ‘Women’s Health – Turbo Charging Change’ at the 2024 PRovoke Media EMEA Summit. An insightful discussion centered on change, the imperative to place women at the heart of health, the gender gap in various disease areas, and the influential role of communications in driving this forward.


To conclude these incredible wins, PRovoke announced a brand new award category for 2025 – Women’s Health – highlighting a significant shift in the market identified by The Collective.


Organised by PRovoke Media, the SABRE Awards are widely regarded as the world’s premier PR awards programme, recognising outstanding campaigns, PR firms, and individuals that demonstrate excellence in creativity, strategic thinking, and business results in Europe, the Middle East, and Africa.


The full awards list can be found hereCongratulations to all winners!