From Promises to Proof: The Evolving Language of Sustainability 

Organisations today navigate an increasingly complex sustainability landscape, facing heightened scrutiny from consumers, investors, and regulators. In a fragmented and often polarised environment, communicating sustainability efforts effectively – and in a way that resonates with diverse stakeholders – is essential for credible leadership.

 

Weber Advisory’s latest analysis explores this challenge, examining the prevalence and sentiment of five key sustainability terms – “ESG,” “Net Zero,” “Sustainability,” “Climate Targets,” and “Decarbonization” – across global news and social channels from October 2024 to October 2025. The report highlights how public discourse is evolving and where organisations should focus their messaging to remain authentic and relevant in the sustainability conversation.

 

For insights into the shifting sustainability dialogue, download the full report below.