'Her Final Search' Wins Bronze at Eurobest 2025 

The ‘Her Final Search’ campaign, led by Anna Gallais, Managing Director, Consumer Health & Wellness EMEA and Tess Evans, Creative Director, Weber Shandwick and created for Global Heart Hub (GHH) and Croí Heart & Stroke Charity, has won Bronze at Eurobest 2025 in the PR category. The campaign was the result of a collaborative effort from the talented teams at Weber Shandwick UK, Switzerland and Germany as well as our partner, Kano Communications in Ireland.

 

Addressing the critical issue that heart disease is the leading cause of death in women, yet awareness of the unique symptoms of heart attacks remains dangerously low, the campaign powerfully highlighted the gender gap in heart health education.

 

Inspired by a real story, ‘Her Final Search’ used a compelling short film told entirely through a woman’s phone, a narrative of search queries, missed calls and unanswered texts, to reveal how a heart attack can unfold quickly and quietly when symptoms are unrecognised. Garnering over 34 million combined reach across paid, earned and organic channels in Ireland, the campaign sparked global conversations and continues to expand into new markets where the gender gap in heart health is widest.

 

“The team did a great job identifying an insight everyone can relate to: when something feels wrong, we Google it. Search engines become a repository of what victims truly experienced. It’s an innovative way to raise awareness of unknown symptoms and we are proud it was rewarded,” said Jean Paoli, Executive Creative Director, Weber Shandwick.

 

‘Her Final Search’ has also been honoured with two awards at the Irish Healthcare Awards: Patient Advocacy Project of the Year and Patient Education Project of the Year (Non-Pharmaceutical).