Knorr's 'Supercube' Campaign Wins Gold and Silver at Eurobest Awards 2024 

Weber Shandwick and its client partner Knorr, Unilever’s largest food brand, have been recognised at Eurobest for its ‘Supercube’ innovation. The work was awarded Gold in the Innovation, Early-Stage Technology category and the Silver in the PR, Social Behaviour & Cultural Insight category. This is a great success for the team, which includes Julia Götz, James Nester, Joanna Pritchard and Ella Stork.

 

The Supercube is a product innovation made for the one in four people who carry the “supertaster gene”. This gene makes certain vegetables such as broccoli, kale, spinach and cabbage taste extremely bitter. The Supercube is the first stock cube developed to reduce certain flavours. And the very first food product made specifically for supertasters. A product that will help a quarter of the population enjoy a healthy, veggie-packed diet.

“As a father of a supertaster son who struggles with eating his greens, I’m proud of our innovative Supercube. This Eurobest recognition affirms our commitment to promoting healthy eating,” said James Nester, Executive Creative Director EMEA at Weber Shandwick.

Find out more about this award-winning campaign here.